Lyle fong lithium your social t4ss event

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Lyle fong lithium your social t4ss event

  1. 1. Lithium Amsterdam Launch Event @lylefong #t4ss
  2. 2. launch of our new facility in amsterdam @lylefong #t4ss
  3. 3. 2 Billion people on the net worldwide475M people in Europe on the Internet15M people in the Netherlands (90%) Source: Internet World Stats, 2010 and Forrester, 2010 @lylefong #t4ss
  4. 4. and Internet use is growing..Internet use is now the same as TV13 hours a week Source: Microsoft, 2009 @lylefong #t4ss
  5. 5. social web dominates behavior Share of Time Share of Time % Change inRank Subcategory June 2010 June 2009 Share of Time 1 Social Networks 22.7% 15.8% 43% 2 Online Games 10.2% 9.3% 10% 3 E-mail 8.3% 11.5% -28% 4 Portals 4.4% 5.5% -19% 5 Instant Messaging 4.0% 4.7% -15% 6 Videos/Movies 3.9% 3.5% 12% 7 Search 3.5% 3.4% 1% 8 Software Manufacturers 3.3% 3.3% 0% 9 Multi-category Entertainment 2.8% 3.0% -7% 10 Classifieds/Auctions 2.7% 2.7% -2% Other 34.3% 37.3% -8% Source: The Nielsen Company @lylefong #t4ss
  6. 6. consumers moving from static to real-time social Source: global web index, annual report 2011 @lylefong #t4ss
  7. 7. trust is erodingScored 4 or 5 on a 5 point scale where Social Network Contact5 = strongly trust. Microblog Contact Television Blogger Newspaper Radio 47.5% +8% +16% +21% 2.5% 3% Source: global web index, annual report 2011 @lylefong #t4ss
  8. 8. consumers want brands to entertain them Q. How do you want a brand to act towards you? Provide you Keep you Improve your Connect you w/interesting life Be part of your Help organize Talk to me like a Entertain you informed knowledge with people experiences daily routine your life real person16-2425-3435-4445-5455-64 @lylefong #t4ss
  9. 9. one compelling truthYour customer has changed.Competing for their attention andearning their trust requires a newapproach. @lylefong #t4ss
  10. 10. customers are now...Connected Empowered Impatient10+ hours/week in social media Average Facebook user: 130 friends 74% expect a response from a Average Twitter user: 300 followers company online. In one hour. @lylefong #t4ss
  11. 11. so what brands have done56% had a page in 2010. 60% used Twitter in 2010. Only 35% of F500 keep their Twitter accounts up to date. Source: Dartmouth Department of Research, 2011 @lylefong #t4ss
  12. 12. because this is where consumers are @lylefong #t4ss
  13. 13. the social web is big and confusingConsumers engage in anincreasing variety of waysCrowded & confusing landscapeBrands not sure how to bestengage their consumers onlinein a way that delivers results @lylefong #t4ss Source: Brian Solis, 2010
  14. 14. we are beyond fragmented social experiments + lots of fans in a short time + low upfront investment + can check the social box - low level of engagement - unmanageable at scale - siloed interactions your company @lylefong #t4ss
  15. 15. brands need a unified social strategy+ build lasting competitive asset+ deeper engagement+ drive real business results your- greater upfront costs- more marketing required community- more planning required your company @lylefong #t4ss
  16. 16. done right, social can drive huge benefitsLasting relationshipsAuthenticEngagementMeasurable results @lylefong #t4ss
  17. 17. this is not just a technology problemtechnology alone technology + expertise @lylefong #t4ss
  18. 18. not so obvious aspect: gaming mechanics @lylefong #t4ss
  19. 19. to build a base of superfansKryptoPhD, Insect Toxicology andBlackberry specialistAnswered over 4,000 questionsThanked by over 1,700 people @lylefong #t4ss
  20. 20. delivering real success$20M saved in call deflectionPositive sentiment ▲ by 300%Negative sentiment ▼ by 50%300% increase in search engineplacement for top keywords @lylefong #t4ss
  21. 21. delivering real success@lylefong #t4ss
  22. 22. delivering real success@lylefong #t4ss
  23. 23. lithium social customer suite lithium lithium lithium business commerce service awareness solutions forums rich profiles lithium community blogs mobile customer ideas reputation platform video apis engagementcustomer intelligence social mediacenter community insights monitoring analytics @lylefong #t4ss
  24. 24. social success builds over time support roi emerges word of mouth programs readinessPre-Launch launch potential emerging launch VIP negativity superfans areas diminishes institute loyalty community outbound to the social web programs @lylefong #t4ss
  25. 25. the world’s most recognized brands depend on us @lylefong #t4ss

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