ROI on social media

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ROI on social media from Techdivine Creative Services

Plan your customized ROI based social media brand marketing campaigns with us.
Reach us socialmedia@techdivine.com Or Tweet @Techdivine for quick connect.
Techdivine Creative Services - Digital Marketing agency - Mumbai, India

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ROI on social media

  1. 1. TECHDIVINE ® Creative Services socialmedia@techdivine.com “www.techdivine.com” Digital Marketing Agency – Mumbai, INDIA
  2. 2. Our BRANDS 2 “Techdivine” and ”Your SMQ ~ Social Media Quotient” are our Registered Brands All Contents are Copyrights of TECHDIVINE Creative Services
  3. 3. ROI on Social media “Every digital marketing campaign needs to be integrated with a real ROI tracking process for your BRAND & that too in real-time. Innovate, implement, Measure, Improvize and generate ROI” All Contents are Copyrights of TECHDIVINE Creative Services 3
  4. 4. First ask yourself: Is Social media really for BRAND You? Are you just a part of the Social media frenzy or is this market potential really going to help you? Before you jump into a social media marketing campaign because everyone else seems to be doing it, ask yourself few questions Click to read complete article here: Is social media marketing really for BRAND You?First, know Your SMQ! Short Link here: http://goo.gl/qJThBn All Contents are Copyrights of TECHDIVINE Creative Services
  5. 5. How to get started? - Profile your product, audience, market and your goals - Decide on the mediums and channel to implement your social media marketing campaigns - Clearly define to measure your social media quotient across brands and services - Set timelines and link them with your GOALS - Plan, design, implement, measure, track and reinforce with improvisations if needed. - Get feedback, work on the feedback and improvize. All Contents are Copyrights of TECHDIVINE Creative Services
  6. 6. - BRAND - GOALS - Resources - Timeline - Tools - PLATFORM REPORTS Measuring Social media metrics wrt GOALS across PLATFORMS All Contents are Copyrights of TECHDIVINE Creative Services of TECHDIVINE Creative All Contents are Copyrights 6
  7. 7. Our 'Your SMQ®' Process PHASE 1” Long Term Merits: Feedback, Support, Trust, Leads, Reduce Business Age, Increase Brand Recall Drivers: Initiate & Connect Influential Outreach Eg. GOALS to be measured could be: - Sales conversions - Referrals - Enquiries / Leads - Upgrades Etc....... But make sure they are real GOALS and not merely likes, fans, hits etc All Contents are Copyrights of TECHDIVINE Creative 7
  8. 8. Connect: Your SMM with our “ROADMAP” strategy Using our “Your SMQ ~ Social media quotient” Analysis and Research Reports CONNECT with Your Goals based on:  Stakeholders  Subscribers  New Business  Existing upgrades  Search Rankings leading to Sales/leads  Qualified Leads to Quality conversions  Brand recall to Brand referrals  Targets All Contents are Copyrights of TECHDIVINE Creative 8
  9. 9. Few of Our Digital Campaigns 9     Basic: “SMM Campaigns” (Social reach based) Tier 2 Campaigns:Viral Creatives, Emailer, SEO & SMM integration Tier 3 Campaigns: Lead Based campaigns Tier 4 Campaigns: Revenue based campaigns All Contents are Copyrights of TECHDIVINE Creative Services
  10. 10. Let’s Connect! Email us: socialmedia@techdivine.com Or Reach @Techdivine on Twitter Facebook.com/Techdivine THANK YOU! TECHDIVINE Creative Services Digital M arketing Agency - INDIA All Contents are Copyrights of TECHDIVINE Creative 10

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