This document provides biographical information about Hazel de Kloe, a property investor and coach, and outlines her property investment journey and coaching services. It describes how she built a £1M property portfolio within 10 years through buy-to-let properties, refurbishments, and student housing. It also details some of her property deals and discusses her approach to coaching clients to discover their motivations and develop strategies tailored to their goals and strengths. The document encourages readers to reflect on their reasons for investing and describes Hazel's holistic coaching methods and introductory offer.

1. www.yourpropertywhy.co.uk

2. Contents
1. Personal intro
2. My background
3. My why!
4. What’s your why?
5. It’s all about YOU!
6. Get involved...
7. In conclusion
www.yourpropertywhy.co.uk

3. Who am I?
Hazel de Kloe
Studied at the Royal Academy of Music in
London 1992-1996
Professional musician and music teacher from
1996
Property Investor since 2001
Property Investment Training 2003-4
Life Coach Training 2006
Became a mum in June 2007!
Coach and Mentor since November 2007
Set up Your Property Why in 2011
www.yourpropertywhy.co.uk

4. My property story – a brief outline
My journey through the world of
Madehurst property investment – the first
Court, Littleham deal!
pton
 Bought June 2001
 Price £45,000
 Used student loan as deposit!
1 Bed Flat  85% LTV mortgage
 Rent £395
Leasehold  NOW...
Good condition  Value £95,000
 72% LTV mortgage (£149 pcm)
 Rent £500
 Gross cashflow c. £250
www.yourpropertywhy.co.uk

5. Madehurst Court, Littlehampton
Close to
station and
town centre
Quiet, reside
ntial location
Suitable for
all age
groups
www.yourpropertywhy.co.uk

6. Portfolio details – how and what I built up
 £1M property portfolio within 10 months!!
 BTL’s, flips, land development and HMO’s
 High points...and lows!
 Examples of properties bought
www.yourpropertywhy.co.uk
Image: ddpavumba / FreeDigitalPhotos.net

7. Windsor Mansions, Southsea
 Bought March 2004
 2 Bed, 1 Bath split-
level flat
 Price £93,000
 Costs to buy and sell
£3,500
 Refurb cost £8,500
 Sale price £127,000
 Gross profit £22,000
www.yourpropertywhy.co.uk

8. Wharncliffe Road, Sheffield
 Bought May 2008
 6 Bed, 2 Bath, Double-Fronted
Victorian House
 Price £260,000
 Value £325,000
 Refinanced to 80% LTV
 Costs to set up as HMO £20,000
 Student let – 6/7 rooms
 Rent per room £64 pppw
 Total rent £1,663 pcm
 Total costs £450 pcm
 Gross cashflow £1,213
www.yourpropertywhy.co.uk

9. Property as a tool
 Financially free...how I made the transition
 Sustainable investment – my definition
 Property as your financial future
www.yourpropertywhy.co.uk
Image: ddpavumba / FreeDigitalPhotos.net

10. What I am investing in now...
 Property purchase price £ 32,500 +
 Legal fees to include disbursements £ 750
+
 RICS valuation fees £ 300 +
 Service provider fees (total) £ 4,000
+
 Refurbishment costs (total) £ 17,000
+
 Total project costs £54,550
 RICS Exit valuation for market purposes £75,000
 Mortgage @ 75% LTV £56,250
 Retained profit (equity) £18,750
www.yourpropertywhy.co.uk
 Money out of deal £1,700

11. Welsh property
www.yourpropertywhy.co.uk

12. My coaching story!
Where it all began
How and why I was invited to become a
mentor...
...and subsequently a coach too!
My experiences
What I noticed - how this impacted peoples’ level
of success
My mission was to ‘find the answer’!
The results achieved
Why I set up Your Property Why...
www.yourpropertywhy.co.uk

13. It all starts with why...
Why I set up Your Property Why
 Am passionate about helping people SUCCEED!
 To help people understand their true reason and
motivation for being involved property
 To empower people to be ‘true to themselves’
 To give clear, honest and straightforward guidance
to those looking to build or already in the process
of building their property portfolio
 I LOVE what I do - coaching and mentoring is my
passion!
www.yourpropertywhy.co.uk

14. ‘Why’ target practice!
Cause and Effect
 WHY is the centre of the target – the driving
force
 HOW is the middle ripple – the process
 WHAT is the edge - the result
Until you hit this right,
the ripple effect won’t work...
www.yourpropertywhy.co.uk

15. What’s Your Why?
Enough about me!
Why are YOU here?
Let’s explore...
www.yourpropertywhy.co.uk
Image: Danilo Rizzuti / FreeDigitalPhotos.net

16. It’s all about YOU!
Exercise:
 Write down the reason/s you are involved or
thinking of being involved in property (or any
other business).
 What do you enjoy/dislike about the process or
idea of investing in property or being involved
in your line of work/business?
www.yourpropertywhy.co.uk

17. A good reason vs. the real reason!
 For most people, it’s about one or more of the
following reasons:
 Money
 Time
 ‘Freedom factor’ – being able to have choice
 These are all great on an outer level, but do
they really fulfil the inner need – the feeling
factor? What will these give you on an inner
level?
 Until this is discovered and addressed, you
could be facing an uphill battle!
www.yourpropertywhy.co.uk

18. Be honest!
 What is your main passion in life?
 What do you really enjoy doing?
 Are you involved in work/business activities
which regularly bring you joy, or do you spend
a lot of time being stressed?
 Is anything holding you back from achieving
the level of success you desire?
 Do you have a way with dealing with these
perceived limitations and managing stress?
How? www.yourpropertywhy.co.uk

19. Ask yourself...
 What do you actually enjoy about property
investment?
 Why did you get into it in the first place?
 Why are you involved now?
 Do you wake up in the morning with a sense of
excitement...or dread?!
 SWOT analysis
 What could you delegate?
Image: sippakorn / FreeDigitalPhotos.net
www.yourpropertywhy.co.uk

20. How do you feel when...
 Things go badly?  Things go well?
 Remember a time...  Remember a time...
 How did it end up?  How did it end up?
 What did you learn?  What did you learn?
Image: Phaitoon / FreeDigitalPhotos.net Castillo Dominici / FreeDigitalPhotos.net
www.yourpropertywhy.co.uk

21. Results so far...
 How I work is intangible...what you achieve is tangible!
 Testimonials...
 Hazel was a great source of knowledge and enthusiasm. Her guidance helped us to see the
bigger picture and gave us the confidence and tools to push our property business forward to
new heights. Steve and Kay Bennalack – Cornwall
 I found Hazel very focused. She worked with great clarity and was able to separate what
appeared to be important and what is important. She uses a holistic approach as a business
mentor looking at what motivates you, blocks you and moves you on. Focusing on the passion
within yourself and highlighting how to make that work for you as opposed to running after money
for the sake of it! It’s a totally different way at looking at business; there is a plan to what Hazel
does - it’s thorough and organised. Cathi Hargaden – Windsor
 Hazel has great integrity and business acumen and can work on the big picture as well as
process flows – which is a rare combination! She cared as much about the person as she did
about the results. Hazel’s common sense approach demystified the whole property world for me.
She made it easier (not easy!) and fun and broke down all processes into bite-sized chunks. I am
very good at amassing theory, she made me apply it! Working with Hazel is a pleasure as she
brings so much energy to the table that you can’t help but feel empowered.
Karin Huettl – Milton
Keynes
 Hazel is a perfect mentor and coach; sincere, very helpful, understanding, patient, experienced
and friendly. What I found most useful was that she found solutions for the problems that I
had, sorting out real problems that I had, but not lecturing something general. It is a pleasure to
learn and work with Hazel, because she is such a natural, honest and decent person with a lovely
sense of humour. Alex Markov - London
www.yourpropertywhy.co.uk

22. A new approach
 Holistic – looks at the whole person and
current life situation
 My coaching style is not traditional!
 The 80/20 rule...reversed!
 Most coaches start with goal setting – the
‘what’
 I firmly believe in starting with why...
 Head, heart and gut alignment
 Working out the process which ‘best fits’ with
the client
www.yourpropertywhy.co.uk

23. My free eBook
‘Golden Rules of Property Investment’
 The lessons I have learned and the secrets I
have discovered along the way...
 Fill out the form on your table to receive a
copy!
www.yourpropertywhy.co.uk

24. Introductory offer
 1 hour coaching session with me either by
Skype, phone or face-to-face
You will discover:
 The true reason behind your decision to invest, therefore
helping to propel you forward
 Things that may be holding you back from the level of
success you desire
 Clarity and focus for your property/other business
 Strategies and systems to put in place to build your
portfolio/business as you’d like
 Guidance from an experienced coach and mentor
£97 (normal price £197)
www.yourpropertywhy.co.uk

25. Thank you for listening!
www.yourpropertywhy.co.uk