YEL - Your Emotions Live - SocialTV platform

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Introduction to our SocialTV platform. Our key benefits and opportunities for TV stations, Networks or Advertisers to use our open platform for live interaction with your TV audience. …

Introduction to our SocialTV platform. Our key benefits and opportunities for TV stations, Networks or Advertisers to use our open platform for live interaction with your TV audience.
Includes pricing / rate card and you can see the live product direct in your browser.

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  • 1. Vincent van Witteloostuyn+31 6 83 33 51 56vincent@yeltv.comwww.yeltv.com | blog.yeltv.com
  • 2. Problem 1Problem 1 Hint: what your FRIENDS are watching right now, is probably something YOU would enjoy watching as well…
  • 3. Problem 2 Hint: Social Media could perhaps provide a solution to that…
  • 4. Problem 3 Hint: Mobile techniques might be useful here…
  • 5. SolutionYEL: a fun and easy to use Social TV app helping youdiscover what to watch and then connecting you withother viewers, thus turning watching a TV-show into asingle, opt-in, co-viewing event with friends and relatives.
  • 6. – Using YEL is dead simple…– Open the YEL web based app on your browser iPhone, Android, tablet or desktop/notebook
  • 7. – Find TV guide– The two most popular shows amongst your friends (at this moment) are displayed first (“Trending”), followed by regular TV Guide– See how many friends are watching and how they rate the show
  • 8. – Rest of TV Guide shows every channel– See what your friends are watching right now– See how they rate what they are watching– Choose a TV show, start watching and join the action!
  • 9. – Let the world know what you think– As often as you like, whenever you like!– See which friends are watching the show– See how they rate the show– See how other viewers rate the show– Read viewers‟ comments
  • 10. – Add comments,– Chat with your friends, share your thoughts– You choose where your comments go: only YEL or also Facebook and/or Twitter
  • 11. – Answer polls, predict winners, join quizzes, enter into sweepstakes, rate commercials, etc, etc.
  • 12. – Get instant feedback, in real-time– Truly interact and engage!
  • 13. Data factsheet – YEL platform provides extensive data factsheet for clients / TV show producers – All „deeper‟ data available as well. Gender/Age groups
  • 14. Director – YEL Director, a suite for managing polls, approve comments and interaction with audience. Live results ready for broadcast on TV.
  • 15. Branded content – Your TV shows in your colors with your logo. – Your trending TV shows in the TV Guide – Live polls
  • 16. Products & Pricing Price list august 2012 – changes permitted, no rights can be claimed based on this offer. Costs for EPG data / TV content files and trending TV Show images are not included. Custom URL’s and API integration possible. (*) unlimited users: YEL calculates prices based on historic reach of your channel/programs/market share of your audience. Prime time TV Shows on national channels are rated different compared to regional television or small independent broadcasters with less expected audience/traffic. Free Event Show Channel Enterprise Ask your audience to use YEL on For new clients who wants to For TV shows that recurs For TV channel owners For TV networks / media existing channels and see the live experiment with social TV without a multiple times per day, with multiple TV shows agencies with multiple engagement and rating within fixed monthly fee. Pay only for week or month. channels YEL. Increases social media buss those events you use. on Twitter and Facebook. OFFER: Buy 5 events and pay 4Users Unlimited (*) users Unlimited commentsPolls Ask live polls Commercial pollsYEL Director accessReports Sentiment chart Event summary Monthly TrendsBranded contentSupport Setup fee € 850,-- Setup fee € 1.950,-- Ask proposal Ask proposal Pay per price per event: Pay per month: ask proposal ask proposal
  • 17. TeamVincent van Founder 20+ years in marketing research &Witteloostuyn (1969) business intelligence (GfK)Ralph Edelstein (1974) Marketing 13 years senior in (digital) marketing & & Sales advertising (QI-IDEAS, BBDO, ON, TAXI EUROPE)Camiel Kraan (1972) Advisor 15+ yrs management and investment exp. Latest: co-Chief of leading Dutch gaming company UnitedGamesMarijn Harinck (1974) Advisor Founded/invested in several internet and online game related companies. Latest: co-founder and MD of leading Dutch gaming company UnitedGames
  • 18. Features in future releases- Get notified when your friends rate a show you‟re not watching with a 9 or higher („don‟t miss the action!‟)- Get notified when friends start watching TV (“Sven Roberts is now also watching”)- Get notified when your favorite TV show starts- See what your favorite artists, opinion leaders or that girl you like are watching- Start private chat with someone who‟s watching the same show („boy meets girl‟)- API / live access to YEL Data- Native apps (iTunes, Appstore, Android Market)
  • 19. TractionMarch 2012: YEL successfully used by Pauw & Witteman (Vara)for Dutch Labor Party running man debate: 60 minutes, 9.000 users,80.000 votes, 14.000 commentsMay 2012: Green light from Sanoma Magazines for a pilot supported by 3ladies magazine titles, bloggers and online editorial attentionMay 2012: Deal signed: Dutch Public Broadcast pilot platform „TV Lab‟ wiluse YEL as central rating platform in August.June 2012: Deal signed with Metrological, to become the integrated SocialTV app in UPC‟s digital TV platform „Horizon‟ (1.8 Million households in NL,8 countries in Europe, US & Canada before end of 2013)August 2012: Omroep Brabant, regional TV station starts a half yearexperiment with YEL during their live (sports) events
  • 20. Client types per rev. stream
  • 21. SummaryYEL: a fun and easy to use Social TV app, makingwatching TV with friends in separate locations, a social event.YEL: providing interactivity with viewer and, real-time feedbackand rating data to TV show producers.YEL: providing data, trend reports and business intelligence tobroadcasters, advertisers, media agencies, etc.YEL: one open platform for all content producers, a horizontalapproach, web based (Laptop, Smartphone and Tablet).YEL: founded in Spring 2011; a promising, highly potentialinvestment opportunity.
  • 22. http://yeltv.comVincent van Witteloostuyn vincent@yeltv.com+31 (0) 6 83 33 51 56 August 2012 v.2.01