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The ABC way
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The ABC way

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The ABC way insists the need for companies to have an appealing vision, brand transparency, and collaboration competence - for successful social media-enabled co-creation.

The ABC way insists the need for companies to have an appealing vision, brand transparency, and collaboration competence - for successful social media-enabled co-creation.

Published in: Technology, Business
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  • 1. ideas to make business work in the age of social media www.younomy.com
  • 2. the new business imperative partnership with “people without titles” – corporate social partnership
  • 3. the way younomy’s method for corporate social partnership
  • 4. vision “imagine a world in which every single person on the planet is given free access to the sum of all human knowledge” wikipedia.org a. appealing vision “Action without a vision is a nightmare” - Mahatma Gandhi example: wikipedia results- b4 • Backlinks: Livesearch:11,700,000 • Bookmarks: N/A • Blogline subscribers: N/A • Buddies: facebook: 384,318 twitter:7726 youtube: N/A
  • 5. b. brand transparency patagonia reports specific environmental footprints of its 150 product lines at patagonia.com It takes 20 years to build a reputation. – Warren Buffet example: patagonia transparency results- b4 • backlinks: yahoo!:306,996 • bookmarks: N/A • blogline subscribers: N/A • buddies: facebook: 54,318 twitter:13259 youtube: 3403
  • 6. c. collaboration competence No longer does value created by firms. It is being jointly created by the consumer and the company – Prof C K Prahalad over 50% of product initiatives at P&G involve significant collaboration with outside innovators pgconnectdevelop.com results- b4 • backlinks: yahoo!:466726 • bookmarks: N/A • blogline subscribers: N/A • buddies: facebook: 17,009 twitter:5194 youtube:104 example: p&g collaboration
  • 7. let’s co-create mail: sankar@younomy.com mobile: 09790276206 twitter:@younomy www.younomy.com

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