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Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
Social Media and Ayurveda Industry in India
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Social Media and Ayurveda Industry in India

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A presentation on how India's Ayurveda companies are using social media.

A presentation on how India's Ayurveda companies are using social media.

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  • Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.
  • Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.
  • Transcript

    • 1. Social Media for Ayurveda G SankaranarayananKerala Ayurveda Marketing Conclave 06 July 2012: Hotel Dream: Eranakulam: Kochi
    • 2. AgendaSocial Media?Adoption in IndiaFacebook PresenceWhy Social Media?A Word of Caution
    • 3. Different thing to different people…
    • 4. Technology Wise: What’s New?
    • 5. Web 2.0
    • 6. Experience 1.0
    • 7. Experience 2.0
    • 8. Closed, Private Diary
    • 9. Open, Social Diary
    • 10. Closed, Private Pager
    • 11. Open, Social Pager
    • 12. Closed, Private Campus Wall
    • 13. Open, Social Campus Wall
    • 14. Closed, Private Notice Board
    • 15. Open, Social Notice Board
    • 16. Social Media Adoption
    • 17. • Web 2.0: A Complex Balancing Act by McAfee
    • 18. Nearly 5 Crore Facebook Users Source: Socialbakers.com 2012
    • 19. Source:FICCI and KPMG
    • 20. Why Social Media?
    • 21. Health Info: 3rd Most Popular e-activity Note: US Internet users. Source: Pew Internet Project
    • 22. Why patients use social media? Source: PwC
    • 23. Source:NMIncite
    • 24. Indian Ayurveda Goes Social
    • 25. Facebook Likes - Ayur Products Source: Younomy, 2012
    • 26. Facebook Likes - Wellness
    • 27. Facebook Likes - Allopathy Clinics
    • 28. Just born… Torch Bearer Mainstream Firm Feet Baby StepsCo-Creation Maturity Model
    • 29. What can be done?
    • 30. Three Big Opportunities1. Keep the conversation going2. Try crowd sourcing3. Focus on building community/patient support groups
    • 31. Conversation: Ayurvedic Health Tips
    • 32. Crowd sourcing
    • 33. Community Building
    • 34. A Word of Caution
    • 35. Social Media is Not Free• Content development – buying image rights, paying writers for content development, etc• Engaging digital agencies for social media listening, marketing, and technology support• Training people, employing people• Investing managerial time for guidelines, policies, processes, strategy• Creating exclusive positions to manage social media, and collaborative work culture
    • 36. Strategy First, Social Media Next
    • 37. Sankar@younomy.comTHANK YOU

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