Social Media and Ayurveda Industry in India

1,879 views

Published on

A presentation on how India's Ayurveda companies are using social media.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,879
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.
  • Web 1.0 – That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.Web 2.0 – This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.
  • Social Media and Ayurveda Industry in India

    1. 1. Social Media for Ayurveda G SankaranarayananKerala Ayurveda Marketing Conclave 06 July 2012: Hotel Dream: Eranakulam: Kochi
    2. 2. AgendaSocial Media?Adoption in IndiaFacebook PresenceWhy Social Media?A Word of Caution
    3. 3. Different thing to different people…
    4. 4. Technology Wise: What’s New?
    5. 5. Web 2.0
    6. 6. Experience 1.0
    7. 7. Experience 2.0
    8. 8. Closed, Private Diary
    9. 9. Open, Social Diary
    10. 10. Closed, Private Pager
    11. 11. Open, Social Pager
    12. 12. Closed, Private Campus Wall
    13. 13. Open, Social Campus Wall
    14. 14. Closed, Private Notice Board
    15. 15. Open, Social Notice Board
    16. 16. Social Media Adoption
    17. 17. • Web 2.0: A Complex Balancing Act by McAfee
    18. 18. Nearly 5 Crore Facebook Users Source: Socialbakers.com 2012
    19. 19. Source:FICCI and KPMG
    20. 20. Why Social Media?
    21. 21. Health Info: 3rd Most Popular e-activity Note: US Internet users. Source: Pew Internet Project
    22. 22. Why patients use social media? Source: PwC
    23. 23. Source:NMIncite
    24. 24. Indian Ayurveda Goes Social
    25. 25. Facebook Likes - Ayur Products Source: Younomy, 2012
    26. 26. Facebook Likes - Wellness
    27. 27. Facebook Likes - Allopathy Clinics
    28. 28. Just born… Torch Bearer Mainstream Firm Feet Baby StepsCo-Creation Maturity Model
    29. 29. What can be done?
    30. 30. Three Big Opportunities1. Keep the conversation going2. Try crowd sourcing3. Focus on building community/patient support groups
    31. 31. Conversation: Ayurvedic Health Tips
    32. 32. Crowd sourcing
    33. 33. Community Building
    34. 34. A Word of Caution
    35. 35. Social Media is Not Free• Content development – buying image rights, paying writers for content development, etc• Engaging digital agencies for social media listening, marketing, and technology support• Training people, employing people• Investing managerial time for guidelines, policies, processes, strategy• Creating exclusive positions to manage social media, and collaborative work culture
    36. 36. Strategy First, Social Media Next
    37. 37. Sankar@younomy.comTHANK YOU

    ×