Promotion Date: 23-06-2012 Chennai                    Consulting Services
“Most organizationsspend their timemarketing to the crowd.Smart organizationsassemble the tribe”       •   Seth Godin
Is it a number game?Consulting Services
A 1000 True Fans             Consulting Services
Over five million…but true fans?
Name, Profile pic, Posts, Total Photos, Places lived, Gender, …
•   36% Ciphers: They are not home
“Nearly 50% of social network users could be fake or empty useraccounts” When?
When you outsource your handshake!
How many is 1000 for you?
Sense Worldwide10 years2000 members               Consulting Services
VISAMotivators             Consulting Services
VISA PowerVisibilityIncentiveSocializing OpportunitiesAltruism                    Consulting Services
Mobile IndustryFactsheet            Consulting Services
Visibility             Consulting Services
IncentiveCash, Discount,Premium information                 Consulting Services
Socializing                   Idea Frames features interesting photographs shared by its fans and followers,              ...
Altruism           Idea’s Citizen Journalists project promotes video content posted by general           public on serious...
Four Types of Participants                 They know and                 also let othersThey know what   know what        ...
•   Life Edited ContestTo build 420 sq ft Apartment
•   Launched Idea contest
•   Followers: follow the news
•   Evangelists: promote the project by liking, retweeting
•  Disciples: Value add, rate ideas•   And Jovoto says that there were close to 70,000 votes
•   Co-creators: Submitters of Ideas        •  300 submissions
,WorksheetParticipationOpportunities andMotivatorsFor more help, write tosankar@younomy.com                      Consultin...
Promoting Co-creation/Crowd Sourcing Projects
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Promoting Co-creation/Crowd Sourcing Projects

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The is in You know that the level of participation of your fans, followers are the

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  • There is a need for you to focus on building a community with critical base of participants/followers. True fans, as described by Kevin Kelly, former editor, Wired, are those who are willing to spend at least their one-day salary a year on your products or services. Again, there could be many more ways to define who the true fans are.
  • Creating true fans is really tough!
  • Kevin Kelly, former editor, Wired, has over 5 million fans, but how many of them are true fans?
  • Here is how he tried to find the answer…
  • His study revealed that over 36% of 5 million Google Plus friends are not active. They had created a profile but that’s it. They are not home.
  • 1000 true fans is just an indicator. You may need only 100 true fans or 1,00,000 true fans, depending on who you are.
  • It took over ten years for Sense Worldwide, a co-creation consulting firm, to build a 2000 member network of by-invitation based community of co-creators
  • Table illustratingFacebook fans of India’s leading mobile phone companies.
  • There are four levels of participants – based on their level of commitment to the project. The category is constant, but the participants do not belong to one category or other for ever. Someone can be a follower today, but can become an evangelist, tomorrow.
  • Case example: Life Edited contest of Graham Hill
  • Graham Hill’s contest brief …the incentives of his project
  • There are followers
  • Those who retweet, like the project are evangelists
  • Those who offer comments on the submitted ideas…they are disciples
  • And those who submit ideas are co-creators.
  • Promoting Co-creation/Crowd Sourcing Projects

    1. 1. Promotion Date: 23-06-2012 Chennai Consulting Services
    2. 2. “Most organizationsspend their timemarketing to the crowd.Smart organizationsassemble the tribe” • Seth Godin
    3. 3. Is it a number game?Consulting Services
    4. 4. A 1000 True Fans Consulting Services
    5. 5. Over five million…but true fans?
    6. 6. Name, Profile pic, Posts, Total Photos, Places lived, Gender, …
    7. 7. • 36% Ciphers: They are not home
    8. 8. “Nearly 50% of social network users could be fake or empty useraccounts” When?
    9. 9. When you outsource your handshake!
    10. 10. How many is 1000 for you?
    11. 11. Sense Worldwide10 years2000 members Consulting Services
    12. 12. VISAMotivators Consulting Services
    13. 13. VISA PowerVisibilityIncentiveSocializing OpportunitiesAltruism Consulting Services
    14. 14. Mobile IndustryFactsheet Consulting Services
    15. 15. Visibility Consulting Services
    16. 16. IncentiveCash, Discount,Premium information Consulting Services
    17. 17. Socializing Idea Frames features interesting photographs shared by its fans and followers, who “can grab your day of fame by uploading interesting photographs” Consulting Services
    18. 18. Altruism Idea’s Citizen Journalists project promotes video content posted by general public on serious civic, social issues Consulting Services
    19. 19. Four Types of Participants They know and also let othersThey know what know what They add value to They do what youyou do you do what you do do on your behalf Followers Evangelists Disciples Co-creators
    20. 20. • Life Edited ContestTo build 420 sq ft Apartment
    21. 21. • Launched Idea contest
    22. 22. • Followers: follow the news
    23. 23. • Evangelists: promote the project by liking, retweeting
    24. 24. • Disciples: Value add, rate ideas• And Jovoto says that there were close to 70,000 votes
    25. 25. • Co-creators: Submitters of Ideas • 300 submissions
    26. 26. ,WorksheetParticipationOpportunities andMotivatorsFor more help, write tosankar@younomy.com Consulting Services

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