Social Media/Business Team

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What skills/attitudes are needed for your social business or social media team?

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  • Only one out of top 15 global brands is a Non-European brand
  • Peasants (they know the worth of money); Poet (they are creative people, and relationship oriented); Craftsmen are experts in using tools. The US CEOs have transferrable, analytical skills that can be used for creating shareholder wealth, but not luxury products.
  • “It should be a multi-functional team, anchored by one particular department, and to be reported to a c-level executive”
  • Social Media/Business Team

    1. 1. People P6 of P6 Framework
    2. 2. A digression, to begin with Almost all top global luxury brands are European brands. Why? P6 Framework
    3. 3. …European CEOs Attributes of European CEOs •Peasant •Poet •Craftsman Prof Charles De Brabant P6 Framework
    4. 4. Many different titles, jobs, roles, responsibilities…in social P6 Framework
    5. 5. 3 Compontents But, they can be grouped in these three baskets… P6 Framework
    6. 6. C-Level • C-level Executive Nodal • Product Team • Marketing Team Functional • Manufacturing, R&D, CSR • Marketing, Sales, Legal, Human Resources Recommended Structure P6 Framework
    7. 7. A home grown success story in ‘crowdsourcing’ Titan’s success in innovation can be attributed to its dedicated “innovation” team, called: Future Team P6 Framework
    8. 8. The journey begins with a white-board in 2003 P6 Framework
    9. 9. Use of Web 2.0 since 2010 P6 Framework
    10. 10. Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy

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