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Overview of Younomy's Social Business Workshop

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An overview of social media, presented as part of Younomy's one day social business workshops that aim at equipping entrepreneurs, CEOs, managers, and executives evolve social business strategies.

An overview of social media, presented as part of Younomy's one day social business workshops that aim at equipping entrepreneurs, CEOs, managers, and executives evolve social business strategies.

Published in: Business, Technology

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  • 1. Doing Business with Social Media Workshop Overview P6 Framework
  • 2. Tools play a key role in evolution P6 Framework
  • 3. The tool: computer P6 Framework
  • 4. The effect: automation P6 Framework
  • 5. The tool: Internet P6 Framework
  • 6. The effect: e-business P6 Framework
  • 7. The tool: Social Media P6 Framework
  • 8. The effect: Democratization P6 Framework
  • 9. Social Media in India Internet Users = 150 Million Facebook = 60 Million LinkedIn = 18.5 Million Twitter = 18 Million Google Plus = 6 Million Pinterest = > 0.5 million P6 Framework
  • 10. Right Understanding of New Media…takes time P6 Framework
  • 11. “Hello, Watsons of the world” P6 Framework Many attempts were made to use telephone as a broadcasting media in the initial days
  • 12. Myth # 1 It's a Publishing/Marketing tool McKinsey @2013 P6 Framework
  • 13. P6 Framework
  • 14. Social Media Potential McKinsey@2013 P6 Framework
  • 15. Objectives of Engagement PwC@2013 P6 Framework
  • 16. Case Example: Tanishq P6 Framework
  • 17. My Expression P6 Framework
  • 18. Myth # 2 It needs Big Budget A section of participants of an organic agriculture workshop: A single FB status update had attracted close to 70 people to a remote village in Tamil Nadu. P6 Framework
  • 19. Myth # 3 It's to Connect with Customers Depending on the business need, businesses can engage with many types of external stakeholders such as local community P6 Framework
  • 20. Myth # 4 It is Facebook & Twitter Externalizing Enterprise Applications Externalizing software applications by integrating public social networks (Twitter, Facebook, etc) with them Socializing Enterprise Applications Socialize software applications by adding social features integral to process workflows P6 Framework
  • 21. Social Business Technology P6 Framework
  • 22. CRM, ERP, SCM,… P6 Framework
  • 23. Social CRM, ERP, SCM,… P6 Framework
  • 24. Myth # 5 Forget Print • Real world presence matters • Integration with print matters • Marrying media of different eras matters P6 Framework
  • 25. Myth # 6 It's all about technology Do you have social media ethos? P6 Framework
  • 26. P6 Framework
  • 27. How do you treat your customers? P6 Framework
  • 28. How do you treat your customers? P6 Framework
  • 29. How do you treat your customers? P6 Framework
  • 30. How do you treat your customers? P6 Framework
  • 31. A perfect example! Because, here customers are co-creators P6 Framework
  • 32. Myth # 7 Social Media is Free • people cost • training cost • investment in tools • managerial bandwidth • content development • running campaigns • app development • promotion • rewards & incentives • interface design P6 Framework
  • 33. Strategy First Credit: Forbes P6 Framework
  • 34. Strategy: What it's Not • Ten Tips to Use Facebook for SEO • Optimization • Twitter To-Dos • 10 Cool Social Apps for Business • How to Sell More using Pinterest • Making Best out of Google Analytics • 5 Social Themes for Your Portal P6 Framework
  • 35. What you can look for? Workshop is based on P6 ideation framework P6 Framework
  • 36. Program Structure P6 Framework
  • 37. Guideline - 1 P6 Framework
  • 38. Guideline - 2 •Standup and share! “Sitting is a new type of smoking,” – Mayo Clinic P6 Framework
  • 39. P6 Framework Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy

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