N=1

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From economies of scale and scope, the industry is facing the challenge of making "economies of one" work. Apart from technology, the industry has to adopt co-creation practices in innovation and management.

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N=1

  1. 1. Where N is “New” and 1 is “many”
  2. 2. Presented by G Sankaranarayanan Founder – Director Forum for CoCreation Excellence On March 6, 2013 at EPET Group of Institutions, Erode, Tamil Nadu
  3. 3. Old Business World Order
  4. 4. •Focus: One Product
  5. 5. •Focus: One Platform
  6. 6. New Business World Order N= “a new market of one”
  7. 7. •Focus: One Customer
  8. 8. Source: amazingpicvids.blogspot.com
  9. 9. Source: amazingpicvids.blogspot.com
  10. 10. Source: amazingpicvids.blogspot.com
  11. 11. Source: amazingpicvids.blogspot.com
  12. 12. Source: amazingpicvids.blogspot.com
  13. 13. Source: amazingpicvids.blogspot.com
  14. 14. Source: amazingpicvids.blogspot.com
  15. 15. Youbar! YoucaR!! YouapP!!! YouWhatNot? Video 1
  16. 16. 1= many
  17. 17. “Take, for example, the relatively simple case of six 2x4 bricks (those with eight studs on top)...In 1999 LEGO published the number of possibilities that could be built with just these six bricks: an astounding 102, 981, 500.” from the Infinite Possibility: Creating Customer Value on the Digital Frontier
  18. 18. •Unique needs
  19. 19. •Unique wants
  20. 20. Video 2
  21. 21. Co-creation = Core Competency
  22. 22. 8th August. to commemorate the birth anniversary of Prof C K Prahalad
  23. 23. 2011 2012 2013
  24. 24. Let’s co-create! World CoCreation Day 2014 sankar@younomy.com www.worldcocreationday.com

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