We atYounomy recommend our customers to take a project approach to social co-creation
Campaigns, challenges, and community are three types of social co-creation projects
Co-creation and crowd sourcing are two different things. If one wants new ideas, crowd sourcing is the best, whereas if one wants new ways of creating an existing product, co-creation is the best.
Right from Linux, all of these popular cases of developer challenges are examples of co-creation projects. There is a non-configurable base to begin with, and the community builds on it, or configures pre-defined components.
One has to identify which problems can be converted into co-creation projects.
In the case of the textile industry, co-creation is proved to be successful only in classic products.
Project hotspots are the project areas that promise the greatest impact and highest success rates
How to Conceive and Launch Social Co-creation Projects
How to Designa Social Media ProjectBy G Sankaranarayanan 22-23 June, 2012 Chennai Consulting Services
Co-creation by Projects Projects are "unique endeavors" byTwo Essential definition, and not a core, ever goingCharacteristics of projects project Projects are “temporary endeavour” undertaken to create a unique product or service. Projects have a start date, end date, and a specific goal
Challenges: CrowdCampaigns Community sourcing/Co- creation
Two Types of Challenges Crowd Co-creation Sourcing • New concepts • Configuration • No components • Non-configurable base
Two Types of Challenges Co-creation Crowd sourcing Example: Developer Challenge Example: Idea Contest Local-Motors, which provides chassis as BMW’s Urban Mobility idea contest, a non-configurable base, and asks its which gives only some specs, but the community to build components on it community comes up with new ideas