How to Conceive and Launch Social Co-creation Projects
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How to Conceive and Launch Social Co-creation Projects

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How do you identify social media projects that will guarantee maximum success rate

How do you identify social media projects that will guarantee maximum success rate

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  • We atYounomy recommend our customers to take a project approach to social co-creation
  • Campaigns, challenges, and community are three types of social co-creation projects
  • Co-creation and crowd sourcing are two different things. If one wants new ideas, crowd sourcing is the best, whereas if one wants new ways of creating an existing product, co-creation is the best.
  • Right from Linux, all of these popular cases of developer challenges are examples of co-creation projects. There is a non-configurable base to begin with, and the community builds on it, or configures pre-defined components.
  • One has to identify which problems can be converted into co-creation projects.
  • In the case of the textile industry, co-creation is proved to be successful only in classic products.
  • Project hotspots are the project areas that promise the greatest impact and highest success rates

How to Conceive and Launch Social Co-creation Projects How to Conceive and Launch Social Co-creation Projects Presentation Transcript

  • How to Designa Social Media ProjectBy G Sankaranarayanan 22-23 June, 2012 Chennai Consulting Services
  • Co-creation by Projects Projects are "unique endeavors" byTwo Essential definition, and not a core, ever goingCharacteristics of projects project Projects are “temporary endeavour” undertaken to create a unique product or service. Projects have a start date, end date, and a specific goal
  • Challenges: CrowdCampaigns Community sourcing/Co- creation
  • Campaigns
  • Hero MotoCorp’s Billion Voices
  • Challenges
  • Two Types of Challenges Crowd Co-creation Sourcing • New concepts • Configuration • No components • Non-configurable base
  • Two Types of Challenges Co-creation Crowd sourcing Example: Developer Challenge Example: Idea Contest Local-Motors, which provides chassis as BMW’s Urban Mobility idea contest, a non-configurable base, and asks its which gives only some specs, but the community to build components on it community comes up with new ideas
  • Challenges – Crowd Sourcing
  • Challenges – Crowd Sourcing
  • Challenges – Co-creation
  • Co-creation UnthinkableNot everything can be co-created
  • Co-creation UnthinkableNot everything can be co-created
  • Co-creation UnthinkableNot everything can be co-created
  • Co-creation CandidateIdentify projects that are suitable for • Critical mass forco-creation collaboration • IP risks • Business risks • Appeal for participants/collaborators
  • Co-creation in Textile Industry
  • T-Shirt, a classic product
  • Shirt, a classic product
  • Jeans, a classic product
  • Communities
  • Community – Generation Benz
  • Community – Hyundai AfterMarket
  • Identifying Project Hotspots Consulting Services
  • Project Hotspots
  • Internal Priority Case Example: Starbucks "100 percent recyclable cups by 2015“ Starbucks
  • External Priority "Paper cup is number one environmental liability of our customers" Jim Hanna, Director, Environmental Impact, Starbucks
  • Project Hotspot for Starbucks
  • Starbucks’ Betacup Challenge Facts and Figures Type: Idea contest Duration: April-June, 2010 Results: 430 ideas 5000 comments 1 crore impressions
  • WorksheetIdentifying Project Hot SpotsLink to File Contact sankar@younomy.com Consulting Services