Evaluating Social Media
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Five ways to look at social media - from the perspective of technology, content it supports, the impact it creates, and so on, and an worksheet to find which platform is more suitable for your ...

Five ways to look at social media - from the perspective of technology, content it supports, the impact it creates, and so on, and an worksheet to find which platform is more suitable for your business.

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Evaluating Social Media Presentation Transcript

  • 1. Evaluating Social MediaPlatformG Sankaranarayanan22-23, June, 2012Chennai Consulting Services
  • 2. Tale of two (co-creation) projects NEC Japan IBM • Vision 2015 • Core Values NEC Japan and IBM both engaged their employees in co-creating core values for their organization. The time frames are different: NEC took this initiative in 2008, and IBM in 2003. However, NEC Japan relied completely on face to face interactions, while IBM fully on its virtual platform, named Jam.
  • 3. Tale of two (co-creation) projects NEC Japan IBM • 24 dialogue sessions • 3,17,000 employees • 13 paces worldwide • 60-hr virtual meeting
  • 4. What is a platform?
  • 5. Five Ways to look at aPlatform • Technology • Media • Content • Community • Empowerment
  • 6. Technology: Two things added Global reach Collaboration
  • 7. When diary is physical
  • 8. When it goes global and collaborative
  • 9. When pager is physical
  • 10. When it goes global and collaborative
  • 11. When campus wall is physical
  • 12. When it goes global and collaborative
  • 13. When notice board is physical
  • 14. When it goes global and collaborative
  • 15. Five Ways to look at aPlatform • Technology • Media • Content • Community • Empowerment
  • 16. What type of media is social media?
  • 17. One to One
  • 18. What type of media is social media?
  • 19. One to Many
  • 20. Five Ways to look at aPlatform • Technology • Media • Content • Community • Empowerment
  • 21. What forms of content it supports? Information (Txt,video) Design Engineering Applications
  • 22. Five Ways to look at aPlatform • Technology • Media • Content • Community • Impact
  • 23. Building versus Sourcing Community Building Platforms Community Sourcing Platforms
  • 24. Five Ways to look at aPlatform • Technology • Media • Content • Community • Empowerment
  • 25. How do you want to empower?
  • 26. Platform defined “An opportunity for people to voice their views, and initiate actions” - Dictionary
  • 27. Why you need a platform? Consulting Services
  • 28. Apple: Most Valuable Company “A trinity of platform, content, and product”
  • 29. One is More than Enough
  • 30. Nothing is too many
  • 31. Worksheet: How to evaluatethe right platform for yourcompany?Link to file Mail sankar@younomy.com if you need to know more Consulting Services