Evaluating Social Media

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Five ways to look at social media - from the perspective of technology, content it supports, the impact it creates, and so on, and an worksheet to find which platform is more suitable for your business.

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Evaluating Social Media

  1. 1. Evaluating Social MediaPlatformG Sankaranarayanan22-23, June, 2012Chennai Consulting Services
  2. 2. Tale of two (co-creation) projects NEC Japan IBM • Vision 2015 • Core Values NEC Japan and IBM both engaged their employees in co-creating core values for their organization. The time frames are different: NEC took this initiative in 2008, and IBM in 2003. However, NEC Japan relied completely on face to face interactions, while IBM fully on its virtual platform, named Jam.
  3. 3. Tale of two (co-creation) projects NEC Japan IBM • 24 dialogue sessions • 3,17,000 employees • 13 paces worldwide • 60-hr virtual meeting
  4. 4. What is a platform?
  5. 5. Five Ways to look at aPlatform • Technology • Media • Content • Community • Empowerment
  6. 6. Technology: Two things added Global reach Collaboration
  7. 7. When diary is physical
  8. 8. When it goes global and collaborative
  9. 9. When pager is physical
  10. 10. When it goes global and collaborative
  11. 11. When campus wall is physical
  12. 12. When it goes global and collaborative
  13. 13. When notice board is physical
  14. 14. When it goes global and collaborative
  15. 15. Five Ways to look at aPlatform • Technology • Media • Content • Community • Empowerment
  16. 16. What type of media is social media?
  17. 17. One to One
  18. 18. What type of media is social media?
  19. 19. One to Many
  20. 20. Five Ways to look at aPlatform • Technology • Media • Content • Community • Empowerment
  21. 21. What forms of content it supports? Information (Txt,video) Design Engineering Applications
  22. 22. Five Ways to look at aPlatform • Technology • Media • Content • Community • Impact
  23. 23. Building versus Sourcing Community Building Platforms Community Sourcing Platforms
  24. 24. Five Ways to look at aPlatform • Technology • Media • Content • Community • Empowerment
  25. 25. How do you want to empower?
  26. 26. Platform defined “An opportunity for people to voice their views, and initiate actions” - Dictionary
  27. 27. Why you need a platform? Consulting Services
  28. 28. Apple: Most Valuable Company “A trinity of platform, content, and product”
  29. 29. One is More than Enough
  30. 30. Nothing is too many
  31. 31. Worksheet: How to evaluatethe right platform for yourcompany?Link to file Mail sankar@younomy.com if you need to know more Consulting Services

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