Engagement Marketing

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Social media is made for engagement marketing, but since social is so versatile it can go beyond marketing, and get customers engaged in value creation.

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  • Title of the presentation
  • Graph of story-doing companies.
  • And the chairman Olins of Saffron Consulting said, “we have to build that has nothing to do with advertising.”
  • Best way is to consider social media as an end to end social business tool and not just as a standalone marketing tool.
  • Customers as part of product dev lifecycle.
  • Engagement in the world wild web, and engagement by design, and for design
  • Video
  • Engagement Marketing

    1. 1. National Conference on Digital Marketing, TSM; January 24, 2014 Madurai Picture: Starbucks India
    2. 2. …Conversion next Social media marketing is not about marketing in social media
    3. 3. Video 1
    4. 4. Source: Moz
    5. 5. mystory.imd.edu
    6. 6. Earn What?
    7. 7. Gallup Polls 2001
    8. 8. Gallup Polls 2013
    9. 9. Brands need manifesto AND BUSINESS NEEDS PURPOSE
    10. 10. "You can only win if you create a huge brand that h as nothing to do with advertising,” Mr Wally Olins, Saffron Brand Consultants
    11. 11. Engagement beyond marketing IT MAKES A BUSINESS SOCIAL
    12. 12. What brands do? Technology Wise
    13. 13. Video 2
    14. 14. By design
    15. 15. For design
    16. 16. Technology + Strategy + Culture THE MISSING PIECES
    17. 17. “What you hear from CEOs is that technology is moving three to five times faster than management” Dominic Barton, Global Managing Director, McKinsey Company
    18. 18. Management 2.0 • • • • Crowdsourcing/Open Innovation Co-creation Mass Customization System Thinking
    19. 19. Key Takeaways 1. Social media is for engagement marketing 2. Engagement does not have to end with marketing 3. Don’t forget print
    20. 20. Video - 3
    21. 21. Thank you sankar@younomy.com Slideshare.net/younomy

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