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Creating Business Value Using Social Media
 

Creating Business Value Using Social Media

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Ideas on how to create multiple types of business value using social media, and what types of social projects are suitable to create what types of business value.

Ideas on how to create multiple types of business value using social media, and what types of social projects are suitable to create what types of business value.

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    Creating Business Value Using Social Media Creating Business Value Using Social Media Presentation Transcript

    • Creating Business Value Social Business Strategies P6 Framework
    • Strategic Profitable Strategic Not Profitable Not Strategic Profitable Not Strategic Not Profitable Types of Value P6 Framework
    • Flagship Future Fill-gap Free Types of products P6 Framework
    • Flagship Examples: Lego Toys Godrej’s Interio Suitable Project: Configuration P6 Framework
    • Fill-gap Examples: iPAD apps DeitY apps P6 Framework Suitable Project: Co-creation
    • Future Examples: Airbus “Fly Your Ideas” BMW’s Future Mobility P6 Framework Suitable Project: Idea Contests
    • Free Examples: •Garnier’s Super Human Light •Hall’s Breathe the Change P6 Framework Suitable Project: Movement
    • Wisdom of crowds P6 Framework
    • • Idea Contest • Developer Challenge Innovate • Brand Promotions • Campaigns Market Two purposes... P6 Framework
    • “By 2015 more than 75% of leads will be sourced through inbound channels like Social Media” Social Media Reach P6 Framework
    • Your ‘hot’ project ideas Internal Priorities External Priorities Co- creation Hot Spots P6 Framework
    • Starbucks’ BetaCup P6 Framework
    • External priorities P6 Framework
    • P6 Framework
    • P6 Framework
    • P6 Framework
    • The key lies in P6 Framework
    • Paid Listening P6 Framework
    • Free Listening P6 Framework
    • Search Listening P6 Framework
    • P6 Framework Presented at CII Workshops at Ernakulam & Trivandrum (July 11-12, 2013) by Sankar, Managing Partner, Younomy Reach: sankar@younomy.com Mobile: +919790276206 www.younomy.com Like: www.facebook.com/younomy Follow: @younomy Newsletter: www.tinyletter.com/younomy