To Co-create or Not?  G Sankaranarayanan sankar@younomy.com
Crowd Sourcing           Co-creation• Value Creation      • Value Addition• New Concepts        • Existing Concepts• No Sp...
Crowd Sourcing                 Co-Creation        Project Type                Project Type  New Product                   ...
Product Development CycleFeasibility study            Pre-Production                             Production               ...
Co-creation in Product Development Cycle                   Product             Pre                       Post             ...
Co-creation Candidate          Identify projects that are suitable for co-creation    Few Factors to Consider:•    Critica...
Only Classic is a Co-creation Candidate
T-Shirt, a classic product
Shirt, a classic product
Action ItemUnderstand the influencing factors that are in or not             in favour of co-creation.                    ...
Co-Creation Candidates: When to Let the Crowds In?
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Co-Creation Candidates: When to Let the Crowds In?

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It is important to understand the factors that influence the success of a co-creation or crowd sourcing project. Not all business process or projects have to be made open, for the sake of it. Here is why?

Published in: Business, Spiritual
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  • Crowd sourcing is usually about coming up with new ideas, while co-creation is about getting people to add value to existing concepts.
  • They are twins – outwardly they look the same. But they are different in spirit!
  • ChotuKool was an entirely new product, while Interio’sKubix Chairs come with pre-defined components
  • Local Motor’s Rally Fighter was co-created from concept to end, while in the case Aston Martin’s DB9 1M only the interior and exterior designs were co-created.
  • There are many factors that determine whether co-creation can be a success or not
  • In the case of the textile industry, co-creation is proved to be successful only in classic products.
  • Co-Creation Candidates: When to Let the Crowds In?

    1. 1. To Co-create or Not? G Sankaranarayanan sankar@younomy.com
    2. 2. Crowd Sourcing Co-creation• Value Creation • Value Addition• New Concepts • Existing Concepts• No Specifications • Configuration• No Components • Components
    3. 3. Crowd Sourcing Co-Creation Project Type Project Type New Product Product Development ConfiguratorExample: Godrej’s ChotuKool Example: Godrej’s Interio
    4. 4. Product Development CycleFeasibility study Pre-Production Production Post-Production
    5. 5. Co-creation in Product Development Cycle Product Pre Post Production Production Production aaaRally Fighter rr aDB9 1M
    6. 6. Co-creation Candidate Identify projects that are suitable for co-creation Few Factors to Consider:• Critical mass for collaboration• IP risks• Business risks• Appeal for participants/collaborators
    7. 7. Only Classic is a Co-creation Candidate
    8. 8. T-Shirt, a classic product
    9. 9. Shirt, a classic product
    10. 10. Action ItemUnderstand the influencing factors that are in or not in favour of co-creation. G Sankaranarayanan sankar@younomy.com

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