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Co creative Innovation
 

Co creative Innovation

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How Unlikely Partnerships Create Unthinkable Products

How Unlikely Partnerships Create Unthinkable Products

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    Co creative Innovation Co creative Innovation Presentation Transcript

    • Co-creative Innovation G Sankaranarayanan Director, FORCE Managing Partner, YounomyWorld Co-creation Day, August 8, 2012 Coimbatore
    • Agenda• Role of Biz• Innovation• Types of Innovation• Co-creative Innovation• Case Examples
    • The role of businessBusiness Market
    • Jobs to be done• “When people need to get a job done, they hire a product or service to do it for them” —Prof Clayton Christensen
    • Innovation• “Innovation is creativity with a job to do.” John Emmerling, Innovation Consultant
    • Innovation CriteriaFasterCheaperBetter
    • FasterPostal Service Courier Service
    • CheaperLandline Mobile Phones
    • BetterCRT Monitor LCD Monitor
    • Types of InnovationDifferent goals; different approaches
    • Low Cost Innovation
    • Low-cost Napkin Machine• Jayaashree Industries, Coimbatore
    • Disruptive Innovation
    • Hydraulic Excavators• Hydraulic Excavator • Cable Operated Excavator
    • Open Innovation
    • Community Browser• Firefox • Internet Explorer
    • User Innovation
    • User Generated Idea• Innovative usage of towel • Branded Nighties
    • Co-creative Innovation• Democratization of value creation by collective wisdom to create common good value
    • Innovation CriteriaTime, Cost, QualityInclusivenessSustainability
    • Engagement Per X Industry • Competitors • Suppliers Market • Customers • Non-Users Regulator • Governments • NGOs Society • Public • Special Interest Groups
    • Unlikely PartnershipsWhile innovationper se aims atcreating newproductpropositions, at itsheart co-creativeinnovation involvesnew partnershippropositions
    • Unthinkable Products• Mobile Fridge• Smoke Free Chulha• AIDS drug in Sachet• Prisoner Producers• Agarbatti in 35 SKUs• Herbal Cure for Quadriparesis
    • Godrej & Boyce
    • Development Inter-biz Market Regulator/ HostPost- Development Public Sector India Post EndDevelopment Users Local CommunityPre-
    • Philips
    • Development Inter-biz Market Regulator/ HostPost- NGO Users Development ARTI Mould Makers SHGs EndDevelopment Users Local CommunityPre-
    • Cipla
    • Development Inter-biz Market Regulator/ SocietyPost- NGO DNDi Development Doctors Clinical PatientsDevelopment Trial Labs Local CommunityPre-
    • Reliance Fresh-Dihar Jail
    • Development Inter-biz Market Regulator/ SocietyPost- Development Govt Dept Tihar JailDevelopmentPre-
    • ITC Agarpathi
    • Development Inter-biz Market Regulator SocietyPost- SSIs Development Govt Tribals NGOs SHGsDevelopment Local CommunityPre-
    • Punarnava Ayurveda
    • Traditional Ayurveda• Preventive Care and Rejuvenation• Oil massage• Food and nutritional supplements• Hair oil, soaps
    • Diagnosis• Quadriparesis: Neurology weakness of both arms and both legs
    • After treatment
    • “Strange Bedfellows”
    • Expanding Scope of Ayurveda• Auto Immune diseases• Degenerative Neuromuscular disorders• Gastro intestinal disorders• Age related degenerative disorders• Metabolic disorders• Diabetes• De addiction, hypertension, depression
    • Pre- Post- DevelopmentDevelopment Development Inter-biz Allopathy Market Regulator Society
    • THINK BUSINESSTHINK CO-CREATIONTHINK CO-CREATIONTHINK INNOVATIONTHINK INNOVATIONTHINK PARTNERSHIPS
    • Thank You sankar@younomy.comwww.worldcocreationday.com