Co creative Innovation

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How Unlikely Partnerships Create Unthinkable Products

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Co creative Innovation

  1. 1. Co-creative Innovation G Sankaranarayanan Director, FORCE Managing Partner, YounomyWorld Co-creation Day, August 8, 2012 Coimbatore
  2. 2. Agenda• Role of Biz• Innovation• Types of Innovation• Co-creative Innovation• Case Examples
  3. 3. The role of businessBusiness Market
  4. 4. Jobs to be done• “When people need to get a job done, they hire a product or service to do it for them” —Prof Clayton Christensen
  5. 5. Innovation• “Innovation is creativity with a job to do.” John Emmerling, Innovation Consultant
  6. 6. Innovation CriteriaFasterCheaperBetter
  7. 7. FasterPostal Service Courier Service
  8. 8. CheaperLandline Mobile Phones
  9. 9. BetterCRT Monitor LCD Monitor
  10. 10. Types of InnovationDifferent goals; different approaches
  11. 11. Low Cost Innovation
  12. 12. Low-cost Napkin Machine• Jayaashree Industries, Coimbatore
  13. 13. Disruptive Innovation
  14. 14. Hydraulic Excavators• Hydraulic Excavator • Cable Operated Excavator
  15. 15. Open Innovation
  16. 16. Community Browser• Firefox • Internet Explorer
  17. 17. User Innovation
  18. 18. User Generated Idea• Innovative usage of towel • Branded Nighties
  19. 19. Co-creative Innovation• Democratization of value creation by collective wisdom to create common good value
  20. 20. Innovation CriteriaTime, Cost, QualityInclusivenessSustainability
  21. 21. Engagement Per X Industry • Competitors • Suppliers Market • Customers • Non-Users Regulator • Governments • NGOs Society • Public • Special Interest Groups
  22. 22. Unlikely PartnershipsWhile innovationper se aims atcreating newproductpropositions, at itsheart co-creativeinnovation involvesnew partnershippropositions
  23. 23. Unthinkable Products• Mobile Fridge• Smoke Free Chulha• AIDS drug in Sachet• Prisoner Producers• Agarbatti in 35 SKUs• Herbal Cure for Quadriparesis
  24. 24. Godrej & Boyce
  25. 25. Development Inter-biz Market Regulator/ HostPost- Development Public Sector India Post EndDevelopment Users Local CommunityPre-
  26. 26. Philips
  27. 27. Development Inter-biz Market Regulator/ HostPost- NGO Users Development ARTI Mould Makers SHGs EndDevelopment Users Local CommunityPre-
  28. 28. Cipla
  29. 29. Development Inter-biz Market Regulator/ SocietyPost- NGO DNDi Development Doctors Clinical PatientsDevelopment Trial Labs Local CommunityPre-
  30. 30. Reliance Fresh-Dihar Jail
  31. 31. Development Inter-biz Market Regulator/ SocietyPost- Development Govt Dept Tihar JailDevelopmentPre-
  32. 32. ITC Agarpathi
  33. 33. Development Inter-biz Market Regulator SocietyPost- SSIs Development Govt Tribals NGOs SHGsDevelopment Local CommunityPre-
  34. 34. Punarnava Ayurveda
  35. 35. Traditional Ayurveda• Preventive Care and Rejuvenation• Oil massage• Food and nutritional supplements• Hair oil, soaps
  36. 36. Diagnosis• Quadriparesis: Neurology weakness of both arms and both legs
  37. 37. After treatment
  38. 38. “Strange Bedfellows”
  39. 39. Expanding Scope of Ayurveda• Auto Immune diseases• Degenerative Neuromuscular disorders• Gastro intestinal disorders• Age related degenerative disorders• Metabolic disorders• Diabetes• De addiction, hypertension, depression
  40. 40. Pre- Post- DevelopmentDevelopment Development Inter-biz Allopathy Market Regulator Society
  41. 41. THINK BUSINESSTHINK CO-CREATIONTHINK CO-CREATIONTHINK INNOVATIONTHINK INNOVATIONTHINK PARTNERSHIPS
  42. 42. Thank You sankar@younomy.comwww.worldcocreationday.com

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