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Presentation by Andres Colmenares (WABI-SABI inspiration lab) at the Generation Einstein 3.0 Conference (Amsterdam, 14.10.10)

Presentation by Andres Colmenares (WABI-SABI inspiration lab) at the Generation Einstein 3.0 Conference (Amsterdam, 14.10.10)

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  • 1. Re/wiring Brains Andres Colmenares
 WABI-SABI inspiration lab
 
 Generation Einstein 3.0 Conference Amsterdam. 14.10.10"
  • 2. Hola! "
  • 3. WABI-SABI inspiration lab We explore trends and translate them for b®ands, companies and consumers people connecting the digital world with real life, and viceversa."
  • 4. We believe in the beauty of imperfection.! “Image Langue” x Gen Miyamura. Japanese calligrapher."
  • 5. We want to change the world." The Social Network movie poster @NYC subway." Sep.2010"
  • 6. " = sustainability $"
  • 7. The best way to predict the future is to create it. - Peter Drucker. Ydreams – Ciudad Grupo Santander (Madrid) http://www.ydreams.com
  • 8. future :"
  • 9. Social (2001-2010) > Gaming (2011-2021)" The Game Layer on Top of the World Seth Priebatsch SCVNGR @TEDxBoston 2010
  • 10. Time to play!"
  • 11. Demographics Psychographics Technographics!
  • 12. Digital natives!
  • 13. speed! (Fast & flexible) Skaters @ Valencia. 2009
  • 14. Escif @ Valencia. 2009 Hacking culture!
  • 15. Consumers > People! Sonar Festival @ Barcelona. 2010
  • 16. B®ands > social objects! Canal St. @ NYC. 2010
  • 17. campaigns > platforms!
  • 18. Big idea > Small Ideas! Greenwich Village. @ NYC. 2010
  • 19. How to connect with re/wired brains?!
  • 20. Know the rules. Break the rules.
  • 21. Be inspiring. Be Beta.
  • 22. From silos to streams.
  • 23. Less advertising and more relevant content.
  • 24. From control to collaboration.
  • 25. Keep it cool. Embed the Y-factor.
  • 26. http://ad2020.tumblr.com
  • 27. Takeaway
  • 28. LET’S HAVE THE BALLS.
  • 29. LET’S CREATE THE LABS.
  • 30. LET’S CHANGE THE WORLD.
  • 31. ” Imagination is more important than knowledge.” - Albert Einstein." ©  2010.  WABI-­‐SABI  LAB  ·∙  DOCUMENTO  CONFIDENCIAL.  PROHIBIDA  SU  REPRODUCCIÓN  PARCIAL  O  TOTAL.  
  • 32. t: @colmenares http://bit.ly/inspirame m: andres@wabisabilab.com! See you again in an WSL*" im:perfect future." Inspiration lab! © 2010!
  • 33. Download this presentation at: bit.ly/rewiringbrains WSL*" Inspiration lab! © 2010!