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Elite young marketers assignment 19.1 ba loc_ngoc tram_final

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  • 1. ASSIGNMENT 19.1 N G U Y E N B A L O C N G U Y E N N G O C T R A M Corporate PR
  • 2. E m p o w e r T h e N e x t M a r k e t i n g G e n e r a t i o n What is Corporate PR? Corporate PR is a factor for every company to implement public relations practice within established organization through effective internal corporate communication, experience and the expertise to protect and promote corporate reputation and corporate image of an organization across a wide range of sectors. • managing the firm’s standing and reputation, • media relations, • relationship with non-governmental bodies and opinion leaders, • internal communication, • managing critical situations, • the B2B communication, • corporate programmes relating to social responsibility (CSR). Functions of Corporate PR
  • 3. Elements of Corporate PR Corporate PR Corporate Citizenship Corporate Communic ation Corporate Ethics
  • 4. Elements of Corporate PR Corporate Citizenship (CSR) A company’s role in, or responsibilities torward society. It is alse called as Corporate Social Responsibility
  • 5. Elements of Corporate PR Corporate Citizenship (CSR) CSR is a process with the aim to embrace responsibility for the company’s action and encourage a positive impact through its activities on: employees communities the environment consumers Stakeholders and all orther member of the public sphere who many also be considered
  • 6. Elements of Corporate PR Corporate Citizenship (CSR) - Example L’OREAL CITIZEN DAY is annual CSR activity of this corporate: Plant 1000 trees at Can Gio Province to express the friendly attitude to environment from L’oreal people, prove the corporate responsibility to society, here is environment.
  • 7. Elements of Corporate PR Corporate Communication Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate strategy and the development of messages for a variety of purposes for inside and outside the organisation.
  • 8. The department usually oversees communication strategy, media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs and sometimes marketing communication. The person running the department is the chief communications officer of the firm Elements of Corporate PR Corporate Communication The department usually oversees communication strategy, media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs and sometimes marketing communication.
  • 9. E m p o w e r T h e N e x t M a r k e t i n g G e n e r a t i o n Elements of Corporate PR
  • 10. The department usually oversees communication strategy, media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs and sometimes marketing communication. The person running the department is the chief communications officer of the firm Elements of Corporate PR Corporate Communication - Example FOR WOMEN IN SCIENCE is the annual award of L’oreal Global together with UNESCO, include L’oreal Vietnam to consecrating & reward the most excellent female scientists – to improve the position of women in science by recognizing outstanding women researchers who have contributed to scientific progress.
  • 11. Elements of Corporate PR Corporate Ethics Corporate ethics corporate ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment
  • 12. Business ethics are implemented in order to ensure that a certain required level of trust and transparency exists between consumers and various forms of market participants with businesses and corporate governance. Elements of Corporate PR Corporate Ethics It applies to all aspects of corporate conduct and is relevant to the conduct of individuals and entire organization. Business ethics are implemented in order to ensure that a certain required level of trust and transparency exists between consumers and various forms of market participants with businesses and corporate governance.
  • 13. Business ethics are implemented in order to ensure that a certain required level of trust and transparency exists between consumers and various forms of market participants with businesses and corporate governance. Elements of Corporate PR Corporate Ethics - Example Educating to science Diversity*Generous Beauty Environment - Sustainability * Diversity: L’oreal integrates the concept of diversity at all levels of the company to carry out its mission: beauty for all
  • 14. “Onion” of Corporate PR elements Elements of Corporate PR Corporate Ethics Corporate Communication CSR Corporate Communication CSR CSR CSR PUBLIC CORPORATE REPUTATION/ IMAGE

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