Corruption in the Czech Republic is getting bigger as a shit of dung beetle Barbora Davidová & Žaneta Konečná
GOAL• Persuade at least 500 individual donors to give a minimum 1.000 CZK Barbora Davidová & Žaneta Konečná
Main idea• Express people×s thoughts in a realistic way. O• Reality = SHIT HAPPENS…but we can stil fight against it/Je to na hovno, ale jde s tim neco delat. Barbora Davidová & Žaneta Konečná
Three weeks teaser in Prague companiesFirst week - show current problem with corruptionin unconventional way Barbora Davidová & Žaneta Konečná
Three weeks teaserin Prague companies• Second week Highlight that situation is getting worse Barbora Davidová & Žaneta Konečná
Three weeks teaser in Prague companies• Third week Reveal logo of Transparency international Barbora Davidová & Žaneta Konečná
Three weeks teaserin Prague companies• Third week invitation for a theater play About shit Barbora Davidová & Žaneta Konečná
EVENT – theater play• All possitive changes in the history of CR were provided by Czech actors• controversial tragic-comedy about corruption→ measurable step,more than 500 invitations Barbora Davidová & Žaneta Konečná
Print in magazines Reflex, Respect, Tyden • Combination of real picture and two pieces of real paper. Barter cooperation with these magazines so we can get a free media space.Barbora Davidová & Žaneta Konečná
Budget• Toilet paper – 2 X 1 000 pieces, 1 pc – 12 CZK/ without DPH• → 24 000 CZK+ 2000 CZK colour• Wipes – 200 pcs, 1 piece – 25 CZK• → 5 000 CZK• Theater play – 45 000 CZK• Print – barter with magazines• SUMMARY – Maximum budget is 100 000 CZK Barbora Davidová & Žaneta Konečná
GOAL Persuade at least 500 individual 3 weeks teaser in Prague companies by guerilla campaign SHIT HAPPENS… donors by lowcost campaign. the first week Teaser escalates second week Controversial Amusing Realistic way Current problem with corruption in CR -‐ actual causes and claim is written Widespread brand awareness, make it unforgetable and persuade people to donate. Corruption is getting worse Final teaser -‐ Invitation to the theater play ABOUT SHIT Reveal the logo Print in magazines third week (Reflex, Respekt..) Combination of printed picture and 2 pieces of + real toalet paper
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