Corruption in the Czech Republic  is getting bigger as a shit of           dung beetle          Barbora	  Davidová	  &	  Ž...
GOAL•  Persuade at least 500 individual donors to   give a minimum 1.000 CZK               Barbora	  Davidová	  &	  Žaneta...
Main idea•  Express people×s thoughts in a realistic   way.                                 O•  Reality = SHIT HAPPENS…but...
Three weeks teaser in    Prague companiesFirst week - show current problem with corruptionin unconventional way           ...
Three weeks teaserin Prague companies•  Second week   Highlight   that situation   is getting worse                 Barbor...
Three weeks teaser  in Prague companies•  Third week   Reveal logo of   Transparency international                 Barbora...
Three weeks teaserin Prague companies•  Third week   invitation for   a theater play   About shit                    Barbo...
EVENT – theater play•  All possitive changes in the history of CR were   provided by Czech actors•  controversial tragic-c...
Print in magazines Reflex,                                       Respect, Tyden                                       •  C...
Budget•  Toilet paper – 2 X 1 000 pieces, 1 pc – 12 CZK/   without DPH•  → 24 000 CZK+ 2000 CZK colour•  Wipes – 200 pcs, ...
GOAL	             Persuade	  at	  least	  500	  individual	                                                               ...
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Yl2013media 09 fm_ktym1

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Yl2013media 09 fm_ktym1

  1. 1. Corruption in the Czech Republic is getting bigger as a shit of dung beetle Barbora  Davidová  &  Žaneta  Konečná  
  2. 2. GOAL•  Persuade at least 500 individual donors to give a minimum 1.000 CZK Barbora  Davidová  &  Žaneta  Konečná  
  3. 3. Main idea•  Express people×s thoughts in a realistic way. O•  Reality = SHIT HAPPENS…but we can stil fight against it/Je to na hovno, ale jde s tim neco delat. Barbora  Davidová  &  Žaneta  Konečná  
  4. 4. Three weeks teaser in Prague companiesFirst week - show current problem with corruptionin unconventional way Barbora  Davidová  &  Žaneta  Konečná  
  5. 5. Three weeks teaserin Prague companies•  Second week Highlight that situation is getting worse Barbora  Davidová  &  Žaneta  Konečná  
  6. 6. Three weeks teaser in Prague companies•  Third week Reveal logo of Transparency international Barbora  Davidová  &  Žaneta  Konečná  
  7. 7. Three weeks teaserin Prague companies•  Third week invitation for a theater play About shit Barbora  Davidová  &  Žaneta  Konečná  
  8. 8. EVENT – theater play•  All possitive changes in the history of CR were provided by Czech actors•  controversial tragic-comedy about corruption→ measurable step,more than 500 invitations Barbora  Davidová  &  Žaneta  Konečná  
  9. 9. Print in magazines Reflex, Respect, Tyden •  Combination of real picture and two pieces of real paper. Barter cooperation with these magazines so we can get a free media space.Barbora  Davidová  &  Žaneta  Konečná  
  10. 10. Budget•  Toilet paper – 2 X 1 000 pieces, 1 pc – 12 CZK/ without DPH•  → 24 000 CZK+ 2000 CZK colour•  Wipes – 200 pcs, 1 piece – 25 CZK•  → 5 000 CZK•  Theater play – 45 000 CZK•  Print – barter with magazines•  SUMMARY – Maximum budget is 100 000 CZK Barbora  Davidová  &  Žaneta  Konečná  
  11. 11. GOAL   Persuade  at  least  500  individual   3  weeks  teaser  in  Prague  companies   by  guerilla  campaign   SHIT  HAPPENS…   donors  by  lowcost  campaign.         the  first  week    Teaser  escalates       second  week                                          Controversial                  Amusing                  Realistic                                  way   Current  problem  with  corruption  in  CR   -­‐  actual  causes  and  claim  is  written   Widespread  brand  awareness,  make  it   unforgetable  and  persuade  people  to  donate.   Corruption  is  getting   worse   Final  teaser  -­‐  Invitation  to  the  theater     play  ABOUT  SHIT    Reveal  the  logo   Print  in  magazines   third  week     (Reflex,  Respekt..)   Combination  of   printed  picture                                   and  2  pieces  of   +   real  toalet  paper  
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