Social Media listening   un approccio strategico all’ascolto            Stefano Mizzella
Monitorare non significa       ascoltare
Ascoltare  reagirecoinvolgere
Voce!      Community!                                   Fiducia!                          Social                         C...
Monitorare  osservare  assistereinterpretare
Continuiamo a parlarne qui     www.socialbusinessforum.it
stefano.mizzella@gmail.comwww.socialmediascape.org@stefanomizzellain/stefanomizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
Social Media Listening - Stefano Mizzella
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Social Media Listening - Stefano Mizzella

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Social Media Listening - Stefano Mizzella

  1. 1. Social Media listening un approccio strategico all’ascolto Stefano Mizzella
  2. 2. Monitorare non significa ascoltare
  3. 3. Ascoltare reagirecoinvolgere
  4. 4. Voce! Community! Fiducia! Social Customer!Aspettative! Conoscenza! Trasparenza! Relazione!
  5. 5. Monitorare osservare assistereinterpretare
  6. 6. Continuiamo a parlarne qui www.socialbusinessforum.it
  7. 7. stefano.mizzella@gmail.comwww.socialmediascape.org@stefanomizzellain/stefanomizzella
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