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Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano
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Social Media Analytics e misurazione dei risultati: tra ROI, ROE e ROC - Marco Pezzano

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  • 1. SOCIAL MEDIA ANALYTICS E MISURAZIONE DEI RISULTATI MARCO PEZZANO TRA ROI, ROE E ROC--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 2. ROI ROE ROC RETURNONINVESTMENT RETURNONEQUITY RETURNONCAPITAL FORMULEVECCHIESCENARINUOVI--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 3. ROI RETURN ON INTERACTION--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 4. FACEBOOKINSIGHTS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 5. FACEBOOKINSIGHTS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 6. ROE RETURN ON ENGAGEMENT--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 7. RETURN ON ENGAGEMENT--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 8. ROC RETURN ON CONVERSATIONS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 9. RETURN ON CONVERSATIONS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 10. KNOWYOURDATAINTEGRAZIONE&PATTERN--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 11. FACEBOOK INSIGHTS RADIAN6 API GOOGLE ANALYTICS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 12. SOCIALMEDIATOOLS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 13. OPTI MIZA TION TIPS&TRICKS Website Optimizer--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 14. BIT.LY METRICS--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 15. MAIL CHIMP SOCIAL PRO--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 16. GOOGLE WEBSITE OPTIMIZER--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com
  • 17. Find me on QUES marcopezzano.com hello@marcopezzano.com TIONS? @marcopez facebook.com/marcopezzano--------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com