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Paola Bernardotto - Content Curation
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Paola Bernardotto - Content Curation

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  • 1. Content curatione partecipazione i paradigmi del social world Paola Bernardotto
  • 2. Producingrelevantand engagingcontent
  • 3. Finding,organizing andsharingexistingrelevantcontent
  • 4. The new LEADERRaggruppare secondo logiche di senso contenuti per la propria audience
  • 5. How toCURATE?
  • 6. OBIETTIVOThe tragedy of life doesn’t lie in notreaching your goal.The tragedy lies in having no goalto reach. “Benjamin Mays
  • 7. TOPICInformation is notknowledge. “Albert Einstein
  • 8. PLATFORMPresent information in a waythat makes sense to readers. “Joe Pulizzi
  • 9. WhatPLATFORM?
  • 10. 1 ExistingSOCIAL PROFILE
  • 11. FACEBOOK
  • 12. TWITTER
  • 13. 2Curation and discovery TOOLS
  • 14. http://www.masternewmedia.org/real-time-news-curation-the-complete-guide-part-6-the-tools-universe/
  • 15. PINTEREST
  • 16. How to plan your funeral
  • 17. Come i brand ‘curano’ con Pinterest?
  • 18. Trova le differenze
  • 19. Trova le differenze
  • 20. Trova le differenze
  • 21. Curating over curating
  • 22. L’avanguardia con Audi
  • 23. TBD New layout
  • 24. New Pinterest Analytics Video Analytics (Vimeo)
  • 25. 3 Our ownWEBSITE
  • 26. APPROCCIO STRATEGICO
  • 27. APPROCCIO TATTICO
  • 28. APPROCCIO TATTICO
  • 29. Understand that people cannot buyyour product everyday... “but they can afford to consume yourcontent and be inspired everyday.Yuli Ziv
  • 30. “... and now curate your bellyyoungdigitallab.com
  • 31. GRAZIEPaola Bernardotto @overestlessDigital Farmer overestless