Michele Polico – Facebook Marketing Mix

744 views
689 views

Published on

YDL Milano || May 23rd + 24th

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
744
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
33
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Michele Polico – Facebook Marketing Mix

  1. 1. Michele Polico
  2. 2. Quali sono i KPIda consideraresu Facebook?
  3. 3. Dipende.
  4. 4. Tattica / Strategia
  5. 5. paid. owned. earned.
  6. 6. The average postfrom a brand pageonly reaches 16% of fans.
  7. 7. facebook is a paid media.
  8. 8. PEOPLE ON FACEBOOK AREEARNED media.
  9. 9. Le azioni che l’aziendacompie al di fuori di Facebookimpattanosulla gestione del canale.
  10. 10. Anche voci falsepossono provocarecrisisu Facebook.
  11. 11. I fan hanno un costo,non sempre un valore

×