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Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
Location Based Marketing - Vincenzo Risi
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Location Based Marketing - Vincenzo Risi

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  • 1. --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants location based services la quarta dimensione del social media marketing
  • 2. --------------------------------------------------------------------------------------------------------------------- COSA SONO GLI LBS www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants un location-based service (LBS) è un servizio informatico e di intrattenimento accessibile con device mobile che sfruttano la rete mobile e usano la possibilità di localizzare geograficamente la posizione del device stesso* *wikipedia.org GPS smartphone
  • 3. --------------------------------------------------------------------------------------------------------------------- COSA SONO GLI LBS www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants italia prima in europa per diffusione degli smartphones oltre 15 milioni di smartphones la piattarfoma più diffusa è symbian con uno share del 75% iPhone all’8%
  • 4. --------------------------------------------------------------------------------------------------------------------- I PLAYER www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants i principali player: foursquare facebook places gowalla google latitude
  • 5. --------------------------------------------------------------------------------------------------------------------- COS’E’ UN LBS: FOURSQUARE www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants
  • 6. --------------------------------------------------------------------------------------------------------------------- COS’E’ UN LBS: FOURSQUARE www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants applicazione disponibile sulle principali piattaforme per smartphone su app store per iPhone
  • 7. --------------------------------------------------------------------------------------------------------------------- COS’E’ UN LBS: FOURSQUARE www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants social network
  • 8. --------------------------------------------------------------------------------------------------------------------- COS’E’ UN LBS: FOURSQUARE www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants social game
  • 9. --------------------------------------------------------------------------------------------------------------------- COS’E’ UN LBS: FOURSQUARE www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants crowdsourcing guide
  • 10. --------------------------------------------------------------------------------------------------------------------- GEOBASED SOCIAL NETWORK www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants selezione della venue check-in condivisione
  • 11. --------------------------------------------------------------------------------------------------------------------- SOCIAL GAME www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants elemento ludico mayorship conquista badge
  • 12. --------------------------------------------------------------------------------------------------------------------- SOCIAL GAME www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants COMPETIZIONE RICOMPENSA
  • 13. --------------------------------------------------------------------------------------------------------------------- CROWDSOURCING GUIDE www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants condivisione dei tips proximity guide
  • 14. --------------------------------------------------------------------------------------------------------------------- FOURSQUARE MARKETING www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants dichiara di essere il gestore della tua venue devono essere negozi, ristoranti, locali, bar... luoghi di aggregazione
  • 15. --------------------------------------------------------------------------------------------------------------------- FOURSQUARE MARKETING www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants dichiara di essere il gestore della tua venue
  • 16. --------------------------------------------------------------------------------------------------------------------- FOURSQUARE MARKETING www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants per avere accesso a dati dedicati al business
  • 17. --------------------------------------------------------------------------------------------------------------------- FOURSQUARE MARKETING www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants Crocco Prima Infanzia - pmi Crocco Prima Infanzia regala al sindaco della propria venue un kit per bambini dal valore di 35€. Da segnalare per una PMI di questo tipo il ritorno di immagine verso gli stakeholder.
  • 18. --------------------------------------------------------------------------------------------------------------------- FOURSQUARE MARKETING www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants COIN - gdo Il gruppo Coin offre ai sindaci dei propri punti vendita la Coincard Easy, una carta fedeltà che offre sconti e promozioni se presentata al momento dell’acquisto. Il valore della stessa è di 5€.
  • 19. --------------------------------------------------------------------------------------------------------------------- FOURSQUARE MARKETING www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants STARBUCKS - ristorazione Sturbucks regala il Badge Barista nel momento in cui effettui più di 5 check-in in locali della loro catena
  • 20. --------------------------------------------------------------------------------------------------------------------- FOURSQUARE MARKETING www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants individuare promozioni di venue vicine
  • 21. --------------------------------------------------------------------------------------------------------------------- FOURSQUARE vs FACEBOOK PLACES www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants 4M utenti nel mondo 150M V componente ludica X V spreading nei network sociali V X tagging V V funzioni business X
  • 22. --------------------------------------------------------------------------------------------------------------------- MA IL LOCATION BASED MARKETING... www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants E’ SOLO PROMOZIONE?
  • 23. --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Vincenzo Risi digital strategist at MSLGROUP - Publicis Consultants GRAZIE vincenzo.risi@gmail.com vincenzo.risi@publicisconsultants.it skype: vincenzorisi

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