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Guido Ghedin – Digital In The Round
 

Guido Ghedin – Digital In The Round

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YDL Milano || May 23rd + 24th

YDL Milano || May 23rd + 24th

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    Guido Ghedin – Digital In The Round Guido Ghedin – Digital In The Round Presentation Transcript

    • Young Digital Lab - May 23rd/24th 2013Guido Ghedin
    • A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPESYoung Digital labMay 23rd/24th 2013
    • DIGITAL IN THE BRICSYoung Digital labMay 23rd/24th 2013WHERE ARE WE GOING?
    • SOURCE: L2 THINK TANKYoung Digital labMay 23rd/24th 2013
    • SOURCE: L2 THINK TANKYoung Digital labMay 23rd/24th 2013
    • CONSUMERS IN CHINAARE UNDER 4580% OF LUXURYYoung Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • RUSSIAINDIACHINABRAZILYoung Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • ON FACEBOOK2ND BIGGEST COUNTRYYoung Digital labMay 23rd/24th 2013
    • ON TWITTER2ND BIGGEST COUNTRYYoung Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • 560 MILLIONPEOPLE UNDER 25Young Digital labMay 23rd/24th 2013
    • 15% OF THETHE INTERNETREACHED BYPOPULATIONYoung Digital labMay 23rd/24th 2013
    • BY 2015BIGGEST COUNTRYON FACEBOOKSOURCE: THE BUSINESS WEEKYoung Digital labMay 23rd/24th 2013
    • Asian Facebook usersRest of the worldYoung Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • 80 MILLION INTERNET USERSYoung Digital labMay 23rd/24th 2013
    • MOST ACTIVE ONLINE POPULATION.10 HOURS/MONTH IN 2010SOURCE: COMSCOREYoung Digital labMay 23rd/24th 2013
    • A COMPLEX DIGITAL SCENARIOYoung Digital labMay 23rd/24th 2013
    • ODNOKLASSNIKIhuge social network in the RunetSOCIAL VKONTAKTEmain social network in the RunetYANDEXmain Search Engine in the RunetSEARCHLIVEJOURNALmain blogging platform in the RunetBLOGYoung Digital labMay 23rd/24th 2013
    • About 60%of the Runet Search MarketAbout 25%of the Runet Search MarketYoung Digital labMay 23rd/24th 2013
    • 190M (45M active) 7,5M active 2 to 3M30M activeYoung Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • BILLION PEOPLEOVER 1.3Young Digital labMay 23rd/24th 2013
    • UNDER 30500 MILLIONYoung Digital labMay 23rd/24th 2013
    • OVER 550 MILLIONINTERNET USERSYoung Digital labMay 23rd/24th 2013
    • WHICH IS THE MOSTCONNECTED CITY?Young Digital labMay 23rd/24th 2013
    • SHENZHEN IS THEMOST CONNECTED CITYYoung Digital labMay 23rd/24th 2013
    • 1.1 BILLIONMOBILE USERSYoung Digital labMay 23rd/24th 2013
    • OVER 350 MILLION3G/SMARTHPONE USERSYoung Digital labMay 23rd/24th 2013
    • IN ONE YEAR (2011-2012)50M TO 200M 3G USERSYoung Digital labMay 23rd/24th 2013
    • WHAT IS THEBEST PART?Young Digital labMay 23rd/24th 2013
    • They are not on Facebook.Young Digital labMay 23rd/24th 2013
    • SHARE!Young Digital labMay 23rd/24th 2013
    • TENCENTQQ app has 700M usersGAMING& MESSAGINGECOMMERCE ALIBABAwith Taobao & TmallBAIDU92% of the market shareSEARCHYoung Digital labMay 23rd/24th 2013
    • SINA WEIBOthe main social network: over 300M usersYOUKU + TUDOUvideo sharing platform(s)KAIXIN001another social network with over 100M usersWEIXIN/WECHATTencent’s mobile messaging & social ntwk appRENRENa social network founded in 2005 (over 100M users)&+Young Digital labMay 23rd/24th 2013
    • LET’S PLAY A LITTLE GAMEYoung Digital labMay 23rd/24th 2013
    • RenRenYoung Digital labMay 23rd/24th 2013
    • RenRenYoung Digital labMay 23rd/24th 2013
    • YoukuYoung Digital labMay 23rd/24th 2013
    • DianDianYoung Digital labMay 23rd/24th 2013
    • MogujieYoung Digital labMay 23rd/24th 2013
    • TuDingYoung Digital labMay 23rd/24th 2013
    • WeChatYoung Digital labMay 23rd/24th 2013
    • WeChatYoung Digital labMay 23rd/24th 2013
    • PinFunYoung Digital labMay 23rd/24th 2013
    • PinFunYoung Digital labMay 23rd/24th 2013
    • VS.THE WEI WARYoung Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013vimeo.com/64545106‎
    • THE GREAT WALLYoung Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • SOURCE: GREATFIRE.ORGYoung Digital labMay 23rd/24th 2013
    • MAY 35thYoung Digital labMay 23rd/24th 2013
    • JUNE 4thYoung Digital labMay 23rd/24th 2013
    • Young Digital labMay 23rd/24th 2013
    • THANKS!(SEE YOU TOMORROW)