Facebook Ads
Teoria e pratica dell’advertising in 90 caratteri

Gessica Bicego
Definition of ads: Ads are paid messages

coming from businesses. They
are the voice of the marketer.
They can include soc...
I CAN
DO IT
Hello world!
!
Adv may not promote the sale or use of adult products or
services, including but not limited to toys, videos, publicatio...
Hello world!
WHAT’S THE PROBLEM?

#1

look

#2

content

#3

target

}

Fb policy
FB ADS STRATEGY
Miopia strategica

pianificazione e strategia
pianificazione = seduzione
step #1

?

??
?

?
I want you so bad
step #2

STALKING
HARD
step #3

costruzione della fan base
step #4

incremento dell’hype
step #5

engagement
step #6

word of mouth
FACEBOOK AD
FORMAT
voice of business

voice of friend
Facebook Ad
Page Post Ad
Page Like Story
Page Post Like Story
Game Played Story
Check-in Story
Sponsored Result
FACEBOOK
TARGETING
}
}

Paese
Città
IP-based

Fan
Non-fan
Amici dei fan

Geografico

Connessioni

Anagrafico

Interessi

{
{

Sesso/età
Prefere...
Open Graph Action targeting
Custom audiences
Targeting per interessi
Interessi Precisi (Volcom)
Topic (#skateboard)
Categorie Ampie (Outdoor Sports)
ANATOMIA DI UN
BUON ANNUNCIO
#1 IMMAGINE
Comprensibile Emozionale Adeguata
#2 TESTO
Accattivante Didascalico Paratattico
The audience
PERFORMANCE
CTR
bontà degli annunci

CR
bontà della pagina
!

FB ADS QUIZ
THANKS!
gessica.bicego@youngdigitals.com
@minigloo
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
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Gessica Bicego – Facebook Ads

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Young Digital Lab || Milano, 17-18 Ottobre 2013

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Gessica Bicego – Facebook Ads

  1. 1. Facebook Ads Teoria e pratica dell’advertising in 90 caratteri Gessica Bicego
  2. 2. Definition of ads: Ads are paid messages coming from businesses. They are the voice of the marketer. They can include social context about your friends.
  3. 3. I CAN DO IT
  4. 4. Hello world!
  5. 5. ! Adv may not promote the sale or use of adult products or services, including but not limited to toys, videos, publications, live shows or sexual enhancement products
  6. 6. Hello world!
  7. 7. WHAT’S THE PROBLEM? #1 look #2 content #3 target } Fb policy
  8. 8. FB ADS STRATEGY
  9. 9. Miopia strategica pianificazione e strategia
  10. 10. pianificazione = seduzione
  11. 11. step #1 ? ?? ? ? I want you so bad
  12. 12. step #2 STALKING HARD
  13. 13. step #3 costruzione della fan base
  14. 14. step #4 incremento dell’hype
  15. 15. step #5 engagement
  16. 16. step #6 word of mouth
  17. 17. FACEBOOK AD FORMAT
  18. 18. voice of business voice of friend
  19. 19. Facebook Ad
  20. 20. Page Post Ad
  21. 21. Page Like Story
  22. 22. Page Post Like Story
  23. 23. Game Played Story
  24. 24. Check-in Story
  25. 25. Sponsored Result
  26. 26. FACEBOOK TARGETING
  27. 27. } } Paese Città IP-based Fan Non-fan Amici dei fan Geografico Connessioni Anagrafico Interessi { { Sesso/età Preferenze sessuali Situazione sentimentale Lingua Musica Programmi TV/Film Libri Pagine/Gruppi Professioni
  28. 28. Open Graph Action targeting
  29. 29. Custom audiences
  30. 30. Targeting per interessi Interessi Precisi (Volcom) Topic (#skateboard) Categorie Ampie (Outdoor Sports)
  31. 31. ANATOMIA DI UN BUON ANNUNCIO
  32. 32. #1 IMMAGINE Comprensibile Emozionale Adeguata
  33. 33. #2 TESTO Accattivante Didascalico Paratattico
  34. 34. The audience
  35. 35. PERFORMANCE
  36. 36. CTR bontà degli annunci CR bontà della pagina
  37. 37. ! FB ADS QUIZ
  38. 38. THANKS! gessica.bicego@youngdigitals.com @minigloo

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