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Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
Gessica Bicego – Facebook Ads
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Gessica Bicego – Facebook Ads

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Young Digital Lab || Milano, 17-18 Ottobre 2013

Young Digital Lab || Milano, 17-18 Ottobre 2013

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Transcript

  • 1. Facebook Ads Teoria e pratica dell’advertising in 90 caratteri Gessica Bicego
  • 2. Definition of ads: Ads are paid messages coming from businesses. They are the voice of the marketer. They can include social context about your friends.
  • 3. I CAN DO IT
  • 4. Hello world!
  • 5. ! Adv may not promote the sale or use of adult products or services, including but not limited to toys, videos, publications, live shows or sexual enhancement products
  • 6. Hello world!
  • 7. WHAT’S THE PROBLEM? #1 look #2 content #3 target } Fb policy
  • 8. FB ADS STRATEGY
  • 9. Miopia strategica pianificazione e strategia
  • 10. pianificazione = seduzione
  • 11. step #1 ? ?? ? ? I want you so bad
  • 12. step #2 STALKING HARD
  • 13. step #3 costruzione della fan base
  • 14. step #4 incremento dell’hype
  • 15. step #5 engagement
  • 16. step #6 word of mouth
  • 17. FACEBOOK AD FORMAT
  • 18. voice of business voice of friend
  • 19. Facebook Ad
  • 20. Page Post Ad
  • 21. Page Like Story
  • 22. Page Post Like Story
  • 23. Game Played Story
  • 24. Check-in Story
  • 25. Sponsored Result
  • 26. FACEBOOK TARGETING
  • 27. } } Paese Città IP-based Fan Non-fan Amici dei fan Geografico Connessioni Anagrafico Interessi { { Sesso/età Preferenze sessuali Situazione sentimentale Lingua Musica Programmi TV/Film Libri Pagine/Gruppi Professioni
  • 28. Open Graph Action targeting
  • 29. Custom audiences
  • 30. Targeting per interessi Interessi Precisi (Volcom) Topic (#skateboard) Categorie Ampie (Outdoor Sports)
  • 31. ANATOMIA DI UN BUON ANNUNCIO
  • 32. #1 IMMAGINE Comprensibile Emozionale Adeguata
  • 33. #2 TESTO Accattivante Didascalico Paratattico
  • 34. The audience
  • 35. PERFORMANCE
  • 36. CTR bontà degli annunci CR bontà della pagina
  • 37. ! FB ADS QUIZ
  • 38. THANKS! gessica.bicego@youngdigitals.com @minigloo

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