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Social Media Marketing - Federico Neri

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Social Media Marketing - Federico Neri Social Media Marketing - Federico Neri Presentation Transcript

  • SOCIAL MEDIA Cenni, How Do’s & Don’t --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Federico Neri
  • SOCIAL MEDIA “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” Andreas Kaplan e Michael Haenlein --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Fonte: Wikipedia Federico Neri
  • PUNTI DI FORZA 1.Bacino d'utenza 2.Accessibilità 3.Fruibilità 4.Velocità 5.Permanenza --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Fonte: Wikipedia Federico Neri
  • SVANTAGGI: 1.Bacino d'utenza 2.Accessibilità 3.Fruibilità 4.Velocità 5.Permanenza Responsabilità: I punti di forza, vantaggio diventano arma a doppio taglio se utilizzati in modo errato --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Federico Neri
  • PERCHE’? --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Fonte: We Are Social Federico Neri
  • Why isn’t my business’s social media following growing?  You update your page too often or too little.  Your messaging is too promotional.  You don’t offer value to your followers.  You aren’t promoting your social profiles enough.  Your need to interact more… Social media IS WELL. --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Fonte: Mashable Federico Neri
  • The Do's and Don't of Social Media for Business --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Fonte: Catepol 3.0 Federico Neri
  • The Do's and Don't of Social Media for Business --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Fonte: Catepol 3.0 Federico Neri
  • Me, myself & I: bye! http://it.linkedin.com/in/nerifederico www.federiconeri.netsons.org www.facebook.com/f.neri info@mhotly.com --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Federico Neri