Social Media Marketing - Federico Neri

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Social Media Marketing - Federico Neri

  1. 1. --------------------------------------------------------------------------------------------------------------------- SOCIAL MEDIA Cenni, How Do’s & Don’t www.youngdigitallab.com Federico Neri
  2. 2. “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content” Andreas Kaplan e Michael Haenlein --------------------------------------------------------------------------------------------------------------------- SOCIAL MEDIA www.youngdigitallab.com Fonte: Wikipedia Federico Neri
  3. 3. PUNTI DI FORZA 1.Bacino d'utenza 2.Accessibilità 3.Fruibilità 4.Velocità 5.Permanenza --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Fonte: Wikipedia Federico Neri
  4. 4. SVANTAGGI: 1.Bacino d'utenza 2.Accessibilità 3.Fruibilità 4.Velocità 5.Permanenza Responsabilità: I punti di forza, vantaggio diventano arma a doppio taglio se utilizzati in modo errato --------------------------------------------------------------------------------------------------------------------- www.youngdigitallab.com Federico Neri
  5. 5. --------------------------------------------------------------------------------------------------------------------- PERCHE’? www.youngdigitallab.com Fonte: We Are Social Federico Neri
  6. 6.  You update your page too often or too little.  Your messaging is too promotional.  You don’t offer value to your followers.  You aren’t promoting your social profiles enough.  Your need to interact more… Social media IS WELL. --------------------------------------------------------------------------------------------------------------------- Why isn’t my business’s social media following growing? www.youngdigitallab.com Fonte: Mashable Federico Neri
  7. 7. --------------------------------------------------------------------------------------------------------------------- The Do's and Don't of Social Media for Business www.youngdigitallab.com Fonte: Catepol 3.0 Federico Neri
  8. 8. --------------------------------------------------------------------------------------------------------------------- The Do's and Don't of Social Media for Business www.youngdigitallab.com Fonte: Catepol 3.0 Federico Neri
  9. 9. --------------------------------------------------------------------------------------------------------------------- Me, myself & I: bye! www.youngdigitallab.com Federico Neri http://it.linkedin.com/in/nerifederico www.federiconeri.netsons.org www.facebook.com/f.neri info@mhotly.com

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