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Mina Adly Younan Telephone: (+1) 514-458-9197 Email: firstname.lastname@example.org SEM Blog: http://www.GoogleAlgorithms.com Address: 4905 rue Des Erables, Pierrefonds, Montréal, QC H9J 2W3OBJECTIVE: With 5 years experience creating and managing all types of PPC campaigns, building SEO strategies for different kinds of websites, as well as having an active SEM Blog, I seek a senior position in Online Advertising where I can utilize my experience and acquired best practices in a dynamic creative environment.EXPERIENCE: October 2012 - Current: ShareResults® (IncomeAccess®), Montreal, Canada Title: Search Engine Marketing (SEM) Specialist 1- SEO Auditing for top Hotels and Casinos’ websites in the United States. 2- Running and managing multiple PPC Campaigns for Canadian and International Clients. 3- Building SEO strategies (Microsites, linkbuilding, keywords, traffic estimates, content Curation, etc.) 4- Writing SEM marketing proposals and business plans. June 2012 – August 2012: Rocket-Internet®, Dubai, UAE Title: Senior Search Engine Marketing (SEM) Analyst 1- Running and managing two big MCC accounts with a vast number of accounts. 2- Delivering daily hundreds of orders (Acquisitions) for retail products. 3- Creating and running MCCs, Accounts, Campaigns, Adgroups, Ads, Keywords, negative keywords. 4- Managing a multi-million dollars budget. 5- Running periodical reports and statistical data. 6- Leading a team of members in both Cairo (Egypt) and Dubai (UAE). March 2009 – June 2012: Good News 4me®, Cairo, Egypt Title: Business Development & Online Marketing Specialist Job responsibilities included: 1. Operating PPC on Google Adwords™ campaigns for News websites and international clients. 2. Creating and Running Social Media campaigns for different kinds of pages (celebrities, politicians, mobile apps, web portals, competitions, promos, companies, books, sports clubs, schools) 3. Running and managing Ad servers (AdSense, Adzouk, DFP) for different portals. 4. Providing insights, online trends and Reports for both online and mobile products. 5. Selling and Marketing iPhone and iPad software products on admob®. 6. Suggesting high-traffic/low-completion content and topics to the editors team 7. Operating and managing YouTube™ branded channels Content Management System (CMS). 8. Claiming and Monetizing Copyrighted content on YouTube™. 9. Video Marketing on YouTube 10. Creating business studies on digital products. 11. Contributing in building company’s marketing and business plans. 12. Creating presentations, business proposals, and training materials. Freelancing (6 months) Media-Republic Co. (www.Cairo360.com) Title: Online Advertising Consultant and SEO Specialist Job responsibilities included: 1. Setup and management of Adwords campaigns for Cairo360.com. 2. Managing Detailed On-page optimization and Off-page factors. June 2008 – Feb 2009: Commercial International Bank (CIB) Title: Customer Service Assistant Duties: Customer service, sales, and banking operations
TRAINING COURSES: 1- Google Advertising professional Exam (GAP) for utilizing Google’s Adwords. 2- Microsoft Advertising Accredited Professional (Bing Advertising Professional) 3- Google Advertising Fundamentals (GAF) 4- Google Search Advertising Advanced Exam (GSAA) 5- Google Display Advertising Advanced Exam (GDAA) 6- Webmaster diploma from Cairo University (web-design, web development, SEO) 7- Post-graduate studies in Marketing from The American University in Cairo (EBS program) 8- Advanced course in Computer hardware, networking, and system engineering. 9- Classic Latin Course ( 2 levels ) at Ain Shams University 10- French Language at the Centre Français de Culture et de Coopération (9 levels) 11- Post-graduate studies in Linguistics at the Faculty of Arts, Ain Shams University. (1 year) 12- English-Arabic-English Translation diploma (6 months) from The Russian Cultural Centre (RCC). 13- Professional Certificate in Translation from The American University in Cairo (AUC) 14- Certified by The Arab Professional Translators Society (APTS). 15- Intensive conference on Presentation Skills at the AUC. 16- Intensive course on Political and Economical studies at Ain Shams University 17- Arabic Editing Skills course at the American University in Cairo (AUC). 18- Intensive course in nursing, medical care, and eldercare.EDUCATION: Sept 2003 – May 2007 B.A. English Language and Literature Faculty of Arts, Department of English Language and Literature, Ain Shams University, Egypt Sept 1990 – May 2003 General Certificate for Education (GSE) - Advanced English Level Greek Catholic Patriarchal College Language School, Cairo, EgyptCOMPUTER SKILLS: Professional applying on SEO and PPC tools (Adwords Editor, BingAds, Google Analytics, webmaster tool, Google Tag manager, Adplanner, WordStream, Seomoz, Semrush, Spyfu, Market Samurai, Cyber impact, SeoProfiler, Rank Tracker, SEO Spy Glass, Website Auditor, WordPress, DFP, Adsense, Adzouk, YouTube CMS, Schema, and more) Advanced in Webmaster and designing tools (HTML, CSS, Photoshop, Flash, FTP, Dreamweaver, etc.) Professional applying on Microsoft Office (Word, Excel, PowerPoint, Outlook)INTER-PERSONAL SKILLS Creativity in building new ideas and solving problems (Introducing a revolutionary ad network platform). Able to transit between the creative sides of advertising to the analytical side as it relates to testing and metric tracking. (Creating a genuine Traffic estimates formula for Microsites) Ability to work both independently and as part of a team. Self- motivated, target-oriented, willing to learn and eager to gain new experiences. Ability to handle several tasks simultaneously and concurrently and never missed a deadline. Hard worker and can cheerfully work under pressure.EXTRACURRICULAR ACTIVITIES AND ACHIEVEMENTS: Publishing 3 online books and an online magazine on Digital Marketing. Writing poems, plays, essays, short stories, and blogging. Volunteering as an event coordinator in The Color Run (Montreal-Quebec) Volunteering (WWOOFing) in Montreal and Saint-Jean-de-Matha, Quebec Event Coordinator at The Pan Arab Olympic Games (Egypt 2007). Serving mentally retarded and physically disabled children and senior citizens. Winning the National Championship and the golden medal in AIKIDO for two successive years. Obtaining 2 genuine Black belts and Yudansha from The International Aikido Federation from Japan Teaching English for Preparatory Stages at Saint Barbara Educational Center. Instructing Aikido for beginners at the Police Federation Club.