Every hotel needs a good website. Is yours living up to its potential? YouVisit compiled eight tips to help you take your website to the next level.

1. 8 Ways to Improve
Your Hotel’s Website
Every hotel needs a good website, but are you using yours
effectively? YouVisit compiled eight tips to help you take
your website to the next level.
(BEST VIEWED IN FULL SCREEN)

2. 1
Let Guests Post Reviews
on Your Site
Hotel guests read
between 6-12 reviews
before booking
Guests are going to write views no matter what you do,
why not let them do it on your website? Reviews build
authenticity, don’t be scared of them. And remember:
Don’t remove bad reviews. Bad reviews make your good
reviews that much better.

3. 2
Talk About More Than
Your Hotel
Your website needs more than a collection of images and
copy that showcase your rooms. Create a blog or a section
on your website that highlights other reasons why potential
guests should stay at your hotel.

4. 3
Use Visual-First Design
People process
visual information
up to 60,000 times
faster than written
information.
Consider adding a
video to your site.
Internet bookers
who view a hotel
video are 89%
more likely to book.
A study by the Pew
Research Center
found that a website
with a 360-degree
virtual tour and other
interactive media
receives 40% more
views than other sites.

5. 4
Say Goodbye to Flash
You have just seconds to capture online visitors’ attention.
Flash can do this—but at a steep cost. Google and other
search engines can’t evaluate Flash content, meaning that
these search engines don’t know where to rank your web-site.
This is a huge disadvantage for driving traffic and to
your SEO efforts.

6. 5
Use Responsive Design
Responsive design refers to a website that automatically
adjusts to the device it’s being viewed on, whether a
computer, mobile phone, or tablet. According to the
Aberdeen Group, responsive websites can increase
visitor-to-buyer conversion rates by 10.9%
year-over-year.

7. 6
Create Intuitive Navigation
If you can’t navigate easily through your own site, how can
you expect potential guests to do so? Make your website’s
architecture intuitive and easy for your potential guests to
follow. Reduce the number of tabs by consolidating pages,
such as grouping dining, spa and recreational options on a
single “Amenities” page.

8. 7
Make Your About Us Page
Personal
Your potential customers want to be a part of a story. When you craft
your hotel’s “About Us” section on your website, don’t just throw
together some facts and call it a day. Instead, give guests a reason why
your hotel is unique and try to write in a conversational, personal tone.
Hotels with good stories book more rooms because potential clients feel
connected to their brand.

9. 8
Boost Your Website’s Speed
The average time someone is willing to wait for a website to
load is just three seconds, so make sure your website loads as fast
as possible on all devices. One statistic claims that your conversion
rate can decline by up to 7% for every second that your website
takes to load. Not only this, load time also factors into Google’s
ranking algorithm. This means a slow load time can negatively
affect your SEO.

10. Sources
http://www.littlehote-lier.
com/blog/6-tips-make-small-ho-tels-
website-booking-magnet/
https://www.linkedin.com/pulse/arti-cle/
20140422181039-95733662-3-simpl
etips-for-a-great-hotel-website
http://www.hermes-themes.
com/4-simple-con-tent-
tips-for-hotel-websites/
http://www.motocms.com/blog/proj-ect-
news/best-hotel-web-de-sign-
how-to/
http://www.thehospitality-tour.
com/10-tips-great-hotel-website/
http://www.tnooz.com/article/ho-tel-
wesites-tips-for-a-multi-device-and
-info-hungry-world-full-of-impatient-co
nsumers/
http://www.welltravelled.co.uk/im-portance-
structured-informa-tion-
architecture/
http://www.pebbledesign.com/in-sights/
handy-tips-on-ading-valu-able-
content-to-your-hotel-wesite
http://blog.leonardo.com/hotel-web-sites-
are-shifting-to-a-vi-sual-
first-experience/
http://www.wihphotels.com/publica-tion/
back-to-basics-with-ho-tel-
search-engine-optimisation-2/
http://www.inc.com/john-boit-nott/
why-responsive-web-de-sign-
helps-people-buy-your-product.h
tml
http://mashable.com/2013/08/20/-
mobile-web-traffic/
For more information, visit us at www.youvisit.com