Google+ Authoriship Setup
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Google+ Authoriship Setup

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    Google+ Authoriship Setup Google+ Authoriship Setup Document Transcript

    • Google+ Authoriship Setup Guide By Egor Pervuninski Copyright © 2008-2012 Eneset Group. All Rights Reserved. Check out more traffic and SEO strategies, shortcuts tricks and tools at: http://seobla.st/blog
    • Copyright © 2008-2012 Eneset GroupAll Rights Reserved. No part of this publication may be reproduced in any form or by any means,including scanning, photocopying, or otherwise without prior express written permission of thecopyright holder.Trademarks are property of their respective owners.Disclaimer and Terms of Use: The Author and Publisher has strived to be as accurate and completeas possible in the creation of this book, notwithstanding the fact that he does not warrant orrepresent at any time that the contents within are accurate due to the rapidly changing nature ofthe Internet. While all attempts have been made to verify information provided in this publication,the Author and Publisher assumes no responsibility for errors, omissions, or contrary interpretationof the subject matter herein. Any perceived slights of specific persons, peoples, or organizations areunintentional.As with any business endeavour, your results may vary and will be based on your individual capacity,business experience, expertise, desire and uncontrollable rapidly changing factors inherent with anyInternet-based effort. The Author and Publisher make no guarantee concerning the level of successyou may attain and are not responsible for your actions.This content of this book is intended to be for informational purposes only and is not intended foruse as a source of legal, business, accounting or financial advice. You are advised to employ yourown due diligence when it comes to making business decisions. All material, information, services,and products provided in this book should be independently verified by your own qualifiedprofessionals.If you choose to purchase products through any links provided in this book, the Author and Publishermay make a commission. By choosing to purchase a product through one of these links, youacknowledge that you are aware that compensation may be received by the Author and Publisher.First Edition, November 2012 Copyright © 2008-2012 Eneset Group | Google+ Authoriship Setup Guide 2
    • Table of ContentsGoogle+ Authoriship Setup Guide ...................................................................... 1Introduction ....................................................................................................... 4Configuring personal Google+ profile ................................................................ 5 Scenario #1: Mister James Bond has only authored a single post ................... 8 Scenario #2: Mister James Bond as a sole author ........................................... 9Configuring Google+ business page ................................................................. 11Testing ............................................................................................................. 15Tips and Tricks ................................................................................................. 16Conclusion ....................................................................................................... 17 Copyright © 2008-2012 Eneset Group | Google+ Authoriship Setup Guide 3
    • IntroductionAs of 2012 Google starts to employ a personalised search and knowledge graphtechnologies.As a website owner you ought to embrace the new technology for at least oneof the following reasons:  Set yourself apart from spammers and amateurs  Establish yourself (or your marketing persona) as an expert in selected field  Establish your website authority  Improve your search result listing click-through ratioThis report covers two authorship setups. One with a single author website(global authorship tag) and another is with multiple authors (authorship tag onpages).I will call the website we are configuring the authorship tagging for a targetwebsite. Copyright © 2008-2012 Eneset Group | Introduction 4
    • Configuring personal Google+ profilePersonal profile identifies you (or a marketing persona you use) as anindividual. Think about it as Google’s version of a personal Facebook account.You will have a home page similar to Facebook wall with a stream of postsfrom your circles (Google+ version of friend lists). You will also be able to postvideos, images and, of course, text updates.However, the most important part of personal profile for us is a contributorsection where you can specify the list of websites you are posting to. As areward, Google will show a profile image under the post ranking in the searchresults page.Before you configure personal Google+ profile you need to create a Googleaccount. So, if you don’t have one already, head over tohttp://plus.google.com and sign up for one.Make sure you upload a headshot photo, minimum 250x250px.To illustrate the point I’ve just created an account for Mister James Bond. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 5
    • I am going to cover two scenarios. In the first scenario Mister James Bond hasonly authored a single post and in the second scenario Mister James Bond isthe sole author of all posts and pages on the website.Regardless of the scenario, first step is to edit your personal Google+ profileand add a target website to Contributor To section.Head over to http://plus.google.com, select an about page and click EditProfile. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 6
    • Scroll down and select Contributor To section.Add a link to your target website.After that, click Finish Editing to complete personal Google+ profileconfiguration.Believe me or not, this is all that you need to do to configure personal Google+profile. You can go ahead and add as many details as you like but this is theonly step required for linking.As a result, you profile will look like this. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 7
    • Now, let’s configure the target website.Scenario #1: Mister James Bond has only authored a singlepostIn this scenario I am going to add a new post to the blog and attribute theauthorship of this post to Mister James Bond. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 8
    • As you can see, I simply added a little author reference at the end of the postand I created a hyperlink back to Google+ personal profile page with added?rel=author at the end.If you put a post URL in Google Structured Data Testing Tool (see Testingsection below) you will see the verified authorship confirmation.Scenario #2: Mister James Bond as a sole authorThis is an easier scenario as all you need to do is to put a link to personalGoogle+ profile to blog footer or sidebar and all pages that use the sametemplate will have a reference to the Google+ profile and thus have authorshipsetup.If you don’t know what to choose, I recommend you use this scenario as it iseasier to set up, you don’t need to remember to tag every page and all of yourtarget website pages, including the home page, might get a picture in thesearch results benefits.I’d like to use sidebar widgets, those widgets that are used to reference socialnetworking profiles like the following. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 9
    • The Google+ link points to personal Google+ profile.For example, I added Google+ button with a link to a personal Google+ profileto the sidebar widget.The result of verification should look the same for any page of the website. Copyright © 2008-2012 Eneset Group | Configuring personal Google+ profile 10
    • Configuring Google+ business pageGoogle+ business page is similar to Facebook pages feature. You can createone or many business pages for different businesses and websites but you onlysupposed to have a single personal Google+ profile.You will be able to post videos, images and text updates to Google+ page aswell as specify your business address, hour of operation, contact email andphone numbers. These Google+ business pages are meant to replace oldGoogle Places listing.You don’t necessarily need to have a business to create a page. You may createa page for a product or brand, a movie or a band, company or any organisationand simply for a website.Let’s create a page for a Jame’s website now. In your Google+ account selectPages and Create New Page.I normally choose Product or Brand and Website as a category. At the end ofthe day you are actually going to create a Google+ page for website, aren’tyou. Copyright © 2008-2012 Eneset Group | Configuring Google+ business page 11
    • On the next page, type your website title and address and agree to Google+terns of service. Copyright © 2008-2012 Eneset Group | Configuring Google+ business page 12
    • One the next page simply click Finish and then select About from the menu.You Google+ business page is now ready. Feel free to upload a profile image (itwill not be show in the search results so you can use logos).After you finish, last step is to link the website. So, click Link website.Google+ will provide you with a snippet of code you need to put on your targetwebsite home page. Do not close this window until you put the code on yourwebsite.I’d like to use WordPress widgets to add the code to the website but anymethod will do.Here is an example. Copyright © 2008-2012 Eneset Group | Configuring Google+ business page 13
    • I copied and pasted the code to the sidebar widget.The publisher information should appear in Google Structured Data TestingTool when you test your website URL.At this stage you will have linked your personal Google+ profile as well asGoogle+ page to your target website. Copyright © 2008-2012 Eneset Group | Configuring Google+ business page 14
    • TestingTo test your set up at any time, use Google Structured Data Testing Tool. 1. Open http://www.google.com/webmasters/tools/richsnippets 2. Type your website URL 3. Confirm that author and publisher are now verified Copyright © 2008-2012 Eneset Group | Testing 15
    • Tips and Tricks 1. Always use a link to your personal Google+ profile when you post a guest blog post Add a blog you are going to guest post at to Contributor To section of your personal Google+ profile. Then, add a link with your name pointing to your Google+ profile using rel=author in addition to any other links. This will allow Google to establish a track record of your online activities and improve your rank as an author. The goal is to have an established trusted author profile so your new posts (tagged with your rel=author link) will automatically be more trusted. 2. Carefully choose your marketing personal and photo As a personal Google+ profile photo will likely to appear in search results page, select your image and marketing personal carefully. Attractive girl picture tend to increate click-through ratio on your search result listing and official suite-and-tie or uniform images are recommended for professional services. Copyright © 2008-2012 Eneset Group | Tips and Tricks 16
    • ConclusionThere’s no reason for you not to do it today. It is still quite new. Yourcompetitors are probably not using it yet. It will increase traffic withoutincreasing your search result position and will help you to establish yourwebsite authority as well as a trust rank of your chosen marketing persona. Copyright © 2008-2012 Eneset Group | Conclusion 17