Game design(analysis for adlatte)

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Game design(analysis for adlatte)

  1. 1. Game Design - Analysis for AdLatte - Scott -
  2. 2. The example of game design • AdLatte – Advertising & reward application • Feature – – – – Using smart mobile marketing sector Get the benefit from latte point The benefit by well-written ad comment Get the double point by recommend to the the other person
  3. 3. Analysis 1 : Score • Score = Latte Money – Receiving Latte money after watch advertise on application • Latte Money – Can use from • • • • cafe food gift card culture & life – Exchange to real cash from the latte money • over 30,000 point
  4. 4. Analysis 2 : Leaderboards • saved money = Leaderboards – The rank of latte point – Get the more point and placed the higher rank on the leaderboards • customization – Top ranking user : • has more participation • is more creative on their profile
  5. 5. Analysis 3 : Challenges and Quests • ad list type – – – – – install playing participation watching ad etc • Latte game – Bingo scratch <ad list> <latte game>
  6. 6. Analysis 4 : Onboarding • Service guide – Tutorial guide-line – Photo guide-line – General information
  7. 7. Analysis 5 : Social Engagement Loop •Watching ad •Playing game •Recommend from high rank user •Latte screen •Event on spot •Friends invitation •Searching rank
  8. 8. Reference • http://www.google.com/imghp?hl=ko – Google image search • http://www.adlatte.com/ – Adlatte homepage • Gamification by Design – Zichermann, Gabe
  9. 9. THANKS
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