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How great ideas can become successful social ventures: what it takes and some lessons from experience
 

How great ideas can become successful social ventures: what it takes and some lessons from experience

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Michael Norton from Civa (Centre for Innovation in Voluntary Action) Social entrepreneur, currently creating a network of Innovation Labs. Author of 365 Ways to Change the World.

Michael Norton from Civa (Centre for Innovation in Voluntary Action) Social entrepreneur, currently creating a network of Innovation Labs. Author of 365 Ways to Change the World.

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    How great ideas can become successful social ventures: what it takes and some lessons from experience How great ideas can become successful social ventures: what it takes and some lessons from experience Presentation Transcript

    • From great idea to successful social venture
      a presentation by
      Michael Norton
      for a Better World, 1st September 2011
    • The importance of great ideas
      YouthBank
      Street children’s banking
      FoodCycle
      FARM:shop
    • Take that important first step…
      …a journey of 1,000 miles begins with a single step
      Lao Tzu
    • What are those steps?
      DECIDE TO DO IT
      Find the person to lead it. Usually YOU
      Get some people around you. These will be your CHEERLEADERS
      ACTUALLY DO SOMETHING. Don’t sit around writing applications or seeking charity status
      Learn as you go along. There are NO RULES
    • VISION is more importantthan STRATEGY
    • Things often work out differently
    • You need an enterprising solution
    • You need an enterprising solution
    • Marketing and selling are key
    • HAVE FUN!