Shalhevet marketing & communications


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Shalhevet marketing & communications

  1. 1. Taking Israeli Hi-tech “ From Good to Great” Jim Collins
  2. 2. A map of Israeli hi-tech <ul><li>A great team and a brilliant product/technology </li></ul><ul><li>But there are also… </li></ul>Marketing materials focused on technology – not benefits? Limited human resources? Limited revenue – can’t justify a full marketing effort? Cultural gaps causing distrust and confusion? Undefined marketing strategy? Limited business intelligence?
  3. 3. What we do… <ul><li>At Shalhevet, we pull everything together for you </li></ul><ul><li>We work with you to make an impact: </li></ul><ul><ul><li>Corporate consulting </li></ul></ul><ul><ul><li>Marketing strategy </li></ul></ul><ul><ul><li>Full marcom implementation services </li></ul></ul><ul><ul><li>Training & coaching </li></ul></ul>
  4. 4. Corporate consulting <ul><li>Vision & mission statement </li></ul><ul><li>Internal audit and evaluation </li></ul><ul><li>Internal communications </li></ul>
  5. 5. Marketing strategy <ul><li>Strategy may be developed for a specific: </li></ul><ul><ul><li>Organization or company / Product / Brand / Market </li></ul></ul><ul><li>Services include: </li></ul><ul><ul><ul><li>Naming seminars </li></ul></ul></ul><ul><ul><ul><li>Market analysis – mapping key audiences </li></ul></ul></ul><ul><ul><ul><li>Competitor analysis </li></ul></ul></ul><ul><ul><ul><li>Key message development – based on values and differentiators </li></ul></ul></ul><ul><ul><ul><li>Marketing program - including milestones, timeline, budgets </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Marketing materials – website content, brochures, presentations, etc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Industry research </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Tradeshows and events </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Market communications </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Creative marketing campaigns </li></ul></ul></ul></ul></ul>
  6. 6. Marcom implementation services <ul><li>Outsourced VP marketing/marcom services </li></ul><ul><ul><li>Ongoing business intelligence </li></ul></ul><ul><ul><li>Development of marketing materials </li></ul></ul><ul><ul><ul><ul><li>Presentation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Brochure </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Website </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Newsletter </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sales kit, etc. </li></ul></ul></ul></ul><ul><ul><li>Tradeshow - planning & logistics </li></ul></ul><ul><ul><li>Awards and speaking opportunities </li></ul></ul><ul><ul><li>Media & analyst relations </li></ul></ul><ul><ul><li>Direct outreach </li></ul></ul><ul><ul><li>Identifying and cultivating new opportunities </li></ul></ul>
  7. 7. Training & coaching <ul><li>How to bridge the cultural gap? </li></ul><ul><ul><li>Verbal communication, body language, etc. </li></ul></ul><ul><li>Effective presentation skills </li></ul><ul><li>Marcom 101 </li></ul><ul><ul><li>Intensive one-on-one training for junior marcom executives </li></ul></ul><ul><li>Media training </li></ul><ul><ul><li>How to talk to a journalist/analyst and make an impact </li></ul></ul><ul><li>Yona Cymerman is an adjunct faculty member at the Interdisciplinary Center (IDC), Herzliya </li></ul>
  8. 8. Client Experience (sample) Green Power Technology bSolar
  9. 9. Partners & affiliates <ul><li>Atenga, inc. – leading US price consultancy, offering price optimization seminars and services </li></ul><ul><ul><li>Help define the right price for your product/service </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Wide range of 3 rd party providers (as needed) including: </li></ul><ul><ul><li>Graphic designers </li></ul></ul><ul><ul><li>Production studios </li></ul></ul><ul><ul><li>Translators </li></ul></ul><ul><ul><li>HR professionals </li></ul></ul><ul><ul><li>PR professionals </li></ul></ul>
  10. 10. Why Shalhevet? <ul><li>Enthusiasm & Experience </li></ul><ul><li>10+ years experience in marketing & communications </li></ul><ul><li>Unparalleled customer service </li></ul><ul><li>Managing director formerly VP strategic marketing at global communications firm </li></ul><ul><li>Multicultural experience –lived and worked in Canada, UK, and Israel </li></ul><ul><li>Focus on global marketing for Israeli hi-tech </li></ul><ul><li>Local presence, global reach </li></ul><ul><li>Consultancy & full implementation services </li></ul>
  11. 11. Happy client corner <ul><li>&quot;Yona is an amazing do-er. She is a great manager and a wonderful person to work with. Having successfully led marketing and PR teams over the years, she quickly cuts through the noise to achieve targeted goals and deliver real, tangible results. Seasoned and sharp, she is definitely someone you would want by your side when launching a new campaign or strategizing how to reach a critical business goal.”  </li></ul><ul><ul><li>Yonni Harif, Marketing Director Worklight </li></ul></ul><ul><li>“ Yona is a true professional, dedicated and hard working, with excellent writing and organizational skills. She was tireless during the long hours of the conference and kept up a positive spirit throughout the week” </li></ul><ul><ul><li>Jeremy Ruden, Director Intn’l Relations, IDC Herzliya </li></ul></ul>
  12. 12. Happy client corner <ul><li>&quot;I have worked with Yona on more than one project, and recommend her to my colleagues. It is easy to see that Yona really cares about the success of her clients. She learned the industry and was able to gave insights into the best way to position ourselves. She also brought opportunities to our attention - such as events or industry awards - that were especially helpful to us. She is a quick learner who understands technical issues and adapts to our schedule. The combination of creativity, understanding and professionalism make her one of the best consultants i've ever worked with.” </li></ul><ul><ul><li>Michal Lozki, CEO XTR3D </li></ul></ul>
  13. 13. Happy client corner <ul><li>“ A colleague originally recommended Yona to me and after working with her, I can highly recommend her services. I felt that Yona put a lot of thought and consideration into helping us succeed, and was very flexible according to our scheduling needs. Yona demonstrated creativity and good energy, together with practical research and writing skills and we were impressed and pleased with the results. Yona is a real professional and a pleasure to work with, and I look forward to hiring her for our next project. “ </li></ul><ul><ul><li>Yoav Hoshen, General Manager, </li></ul></ul>
  14. 14. Contact us at: <ul><li>Shalhevet – international marketing & communications </li></ul><ul><li>Yona Cymerman – managing director </li></ul><ul><li>Email: </li></ul>