Guillaume Planet
4 SlideShares 165 Followers 133 Followings
Personal Information
Organization / Workplace
Paris Area, France France
Occupation
VP Media & Digital marketing global
Industry
Advertising / Marketing / PR
Website
http://guillaumeplanet.typepad.com/
About
Marketing-Communication executive with 15+years experience both local (France) and international (emea - americas - asia). Passion for digital and data transformation with several years exeprience in this area in international complex matrix organisations Results oriented and collaborative approach Strong digital & data expertise both operational and strategic. Experience on all the marketing-communication value chain (advertiser-agency-media) Blogger from time to time.
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Tags
branding frequency comscore dwell time grp kpi microsoft reach eyeblaster customer experience iot produits connectés digital marketing transformation data digital
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Documents

(4)
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Measuring online branding performance

14 years ago • 630 Views

Measuring online branding performance

14 years ago • 464 Views

Measuring online branding performance

14 years ago • 519 Views

Transformation digitale @ groupe seb

6 years ago • 940 Views

Likes

(3)

All about Programmatic buying(RTB), DSP,SSP, DMP & DCT - A complete digital Advertising world

Karunakar Ravirala • 10 years ago

Connections Planningness

Jason Oke • 14 years ago

Web 2.0

Laurent Haug • 17 years ago
Personal Information
Organization / Workplace
Paris Area, France France
Occupation
VP Media & Digital marketing global
Industry
Advertising / Marketing / PR
Website
http://guillaumeplanet.typepad.com/
About
Marketing-Communication executive with 15+years experience both local (France) and international (emea - americas - asia). Passion for digital and data transformation with several years exeprience in this area in international complex matrix organisations Results oriented and collaborative approach Strong digital & data expertise both operational and strategic. Experience on all the marketing-communication value chain (advertiser-agency-media) Blogger from time to time.
Tags
branding frequency comscore dwell time grp kpi microsoft reach eyeblaster customer experience iot produits connectés digital marketing transformation data digital
See more