Social media by the numbers

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Social media by the numbers highlights key facts and figures around using social media as an engagement platform for brands.

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Social media by the numbers

  1. 2. 10 reasons why I need a social media strategy <ul><li>Dell (@DellOutlet) has generated $6.5m in revenue from Twitter ( Source: Dell) </li></ul><ul><li>Marketing directors expect 10% of 2010 revenue </li></ul><ul><li>to be directly attributable to social media </li></ul><ul><li>(bazaar voice) </li></ul><ul><li>3. There are currently over 1bn social media accounts (Various) and 96% of Generation Y have joined at least one social network (Grunwald Associates) </li></ul><ul><li>4. 74% of social media users have made a purchasing decision based on shared customer experience </li></ul><ul><li>(Nuance) </li></ul><ul><li>5. Loss of a passenger’s $150 guitar cost United Airlines 9% of its share price due to a backlash launched on social media channels (Wall Street Journal) </li></ul>
  2. 3. 6. The average cost to influence purchases via social networks is 3x lower than the average for online spend (Never Ending Friday) 7. Ability to predict customer behaviour is 36% higher for companies who are adept in the use of social media (Digital Influence Group) 8. Usage of social media channels among marketers jumped 84% last year (Mashable) 9. There are over 200m blogs worldwide (Technorati) 10. 25% of search results for the world’s 20 largest brands are links to user-generated content (Marketing Vox / Nielsen BuzzMetrics) 10 reasons why I need a social media strategy cont’d
  3. 4. Yomego’s Top Ten <ul><li>SoccerRepublic.ie (eircom) </li></ul><ul><li>Average dwell time on the community site has gradually risen to over 7 mins (industry ave. = 2.5 mins) </li></ul><ul><li>The Soccer Republic YouTube channel is the most subscribed sponsor channel of all time for Ireland </li></ul><ul><li>Soccer Republic’s Twitter reach is more than 5m (population of Eire approx 4m) </li></ul><ul><li>5m page views since launch nine months ago </li></ul><ul><li>GMTV </li></ul><ul><li>18,500 UGC uploads in a single four-week campaign in response to on-air modelling competition </li></ul><ul><li>Website traffic DOUBLED during promotional campaign – development paid for itself </li></ul>
  4. 5. Yomego’s Top Ten <ul><li>MrTayto.ie (Largo foods) </li></ul><ul><li>7. 20% increase in Facebook fans around launch of Mr Tayto’s Autobiog in Dec ‘09 </li></ul><ul><li>8. Book was #1 bestseller across all categories </li></ul><ul><li>Twitter reach of 648,363 generated from standing start within four weeks </li></ul><ul><li>Five (TV) </li></ul><ul><li>Campaign to support cricket coverage resulted in almost 10,000 downloads of a Geoff Boycott desktop character which supplied realtime updates and comments from the Test series </li></ul>

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