Social media by the numbers
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Social media by the numbers

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Social media by the numbers highlights key facts and figures around using social media as an engagement platform for brands.

Social media by the numbers highlights key facts and figures around using social media as an engagement platform for brands.

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Social media by the numbers Social media by the numbers Presentation Transcript

  •  
  • 10 reasons why I need a social media strategy
    • Dell (@DellOutlet) has generated $6.5m in revenue from Twitter ( Source: Dell)
    • Marketing directors expect 10% of 2010 revenue
    • to be directly attributable to social media
    • (bazaar voice)
    • 3. There are currently over 1bn social media accounts (Various) and 96% of Generation Y have joined at least one social network (Grunwald Associates)
    • 4. 74% of social media users have made a purchasing decision based on shared customer experience
    • (Nuance)
    • 5. Loss of a passenger’s $150 guitar cost United Airlines 9% of its share price due to a backlash launched on social media channels (Wall Street Journal)
  • 6. The average cost to influence purchases via social networks is 3x lower than the average for online spend (Never Ending Friday) 7. Ability to predict customer behaviour is 36% higher for companies who are adept in the use of social media (Digital Influence Group) 8. Usage of social media channels among marketers jumped 84% last year (Mashable) 9. There are over 200m blogs worldwide (Technorati) 10. 25% of search results for the world’s 20 largest brands are links to user-generated content (Marketing Vox / Nielsen BuzzMetrics) 10 reasons why I need a social media strategy cont’d
  • Yomego’s Top Ten
    • SoccerRepublic.ie (eircom)
    • Average dwell time on the community site has gradually risen to over 7 mins (industry ave. = 2.5 mins)
    • The Soccer Republic YouTube channel is the most subscribed sponsor channel of all time for Ireland
    • Soccer Republic’s Twitter reach is more than 5m (population of Eire approx 4m)
    • 5m page views since launch nine months ago
    • GMTV
    • 18,500 UGC uploads in a single four-week campaign in response to on-air modelling competition
    • Website traffic DOUBLED during promotional campaign – development paid for itself
  • Yomego’s Top Ten
    • MrTayto.ie (Largo foods)
    • 7. 20% increase in Facebook fans around launch of Mr Tayto’s Autobiog in Dec ‘09
    • 8. Book was #1 bestseller across all categories
    • Twitter reach of 648,363 generated from standing start within four weeks
    • Five (TV)
    • Campaign to support cricket coverage resulted in almost 10,000 downloads of a Geoff Boycott desktop character which supplied realtime updates and comments from the Test series
  •