SMW Community Building
by Yomego on Sep 23, 2011
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'How and why to build an effective online community' was presented by Joe Hughes, digital marketing manager at Morrison Bowmore Distillers Ltd....
'How and why to build an effective online community' was presented by Joe Hughes, digital marketing manager at Morrison Bowmore Distillers Ltd.
The presentation aimed to illustrate the benefits to a brand of building an effective online community, and touch on other key areas such as:
- How to measure what your community can deliver
- Content/strategy planning to keep your community active
- Linking offline activity with your online community
- Who should manage your community and communicate with them?
- The role of the agency
The presentation is available for download and sharing. For more information, we can be reached on Twitter (@YomegoSocial) and our event hashtag was #SMWYomego
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