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Econsultancy's buyer's guide is aimed at those who are investigating the market for online reputation and buzz monitoring technology, with profiles of 15 leading technology and tool providers. The 181-page guide provides details on the issues and trends affecting the social listening sector, as well as information about best practice and tips for choosing a suitable vendor.
The report looks at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.
Trends in this sector include:
Increased investment in online reputation monitoring tools
Social analytics come into focus as industry matures
Customer service becomes public through social media
Quest to integrate different types of data
Lack of social media governance holds back companies
Yomego is a specialist social media agency. We live and breathe social. This presentation highlights the key learnings from the report, as presented by John Paul Fox, Insight Executive, at our Sunrise Seminar on 2nd December 2011.