Your SlideShare is downloading. ×
0
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Glaster Yolanda Mobile Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Glaster Yolanda Mobile Presentation

483

Published on

Mobile Presentation

Mobile Presentation

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
483
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Collin’s Catering EMBRACING MOBILE Yolanda Glaster Fundamentals of Web Design Project 4 November 24, 2013
  • 2. In the beginning...
  • 3. IN 2013, MORE PEOPLE WILL ACCESS WEBSITES VIA MOBILE DEVICES THAN DESKTOPS... Studies show that in 2013 more people will be accessing the web via mobile devices than pc’s however we’ll explore more of that shortly.
  • 4. one in seven searches occur on a mobile device While one in seven searches occur on a mobile device, business owners would need to make their mobile site more compatible to those devices even if their regular website is performing well and is user friendly.
  • 5. While desktop and laptop computer users tend to complete a multitude of tasks while accessing the computer, mobile and now tablet users tend to be more focused and are transaction oriented users.
  • 6. PEOPLE ARE SMART.. DEVICES ARE SMARTER..
  • 7. BABIES ARE...
  • 8. There are drawbacks.. Smart Phones are not designed to work with flash, however, computer and laptop users experience a rich video experience with the Flash plugin.
  • 9. From 2 Actions to 1 With the evolve of mobile devices, browsing and completing tasks have been simplified.
  • 10. People Lie...
  • 11. Numbers Don’t...
  • 12. Companies need to move from being “mobile friendly” to thinking “mobile first.” Tom Wentworth Companies once designed their sites to be “mobile friendly” however the biggest challenge was figuring out how to cram a lot of content on a smaller area. Now, they are realizing that they should be designing with simplicity in mind for mobile device users.
  • 13. BAD EXAMPLES Not only does the fast food chain’s Hardee’s mobile site not user friendly in terms of size and and simplicity, but it doesn’t take into consideration that a mobile device user seeking their nearest location may not be able to tell what their current zip code is. While Jeeps does have a simpler more eye catching design, they have failed to accurately size the fonts and Name My Ride simply says Name my R. Not Good.
  • 14. GOOD/GREAT EXAMPLES From clear and concise text and action, to simplicity and video, these three companies have aced their mobile market user with their designs.
  • 15. FACT 1& 2 • 91 percent of adults keep their smartphones within arm’s reach. • Even more important to entrepreneurs: 9 out of 10 mobile searches lead to action. More than half lead to sales.
  • 16. Next Step • • • • Location Video Basic Pricing Appointment Booking While we have explored the evolution of marketing online from the traditional access to the web and now mobile access, I would recommend that you develop a simple site with call to actions to direct your potential clientele to a call to action. Including video, basic pricing, and appointment booking and a location would be a great asset for your mobile users. One could then be upsold upon an in person meeting.
  • 17. References • http://photos.pcpro.co.uk/blogs/wp-content/uploads/2009/07/old-pc.jpg • http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ • http://depositphotos.com/16297097/stock-photo-Smiling-medical-doctor-woman- • http://www.seniorhomecarevictoria.ca/2013/10/tablets-for-seniors-with-dementia/ • http://thegrio.com/2012/06/22/study-shows-blacks-and-latinos-use-shopping-technology-more/ • http://vertex-us.com/blog/men-talk-longer-on-phone/ • http://photoblog.nbcnews.com/_news/2013/08/29/20243076-pope-francis-poses-for-a-selfie-at-the-vatican • http://www.smartinsights.com/wp-content/uploads/2013/04/Website-visits-by-device.jpg • http://www.nerdygaga.com/10562/rare-and-weird-mental-disorder/ • http://www.50webs.com • https://drupal.org/project/lightbox2_swipe • http://www.prweb.com/releases/Splashtop/Win8MetroTestbedAndroid/prweb9578381.htm • http://www.cnn.com/2011/08/30/tech/web/google-ranking-plus-results/ • http://www.imediaconnection.com/content/31235.asp#multiview

×