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상응보조금 성공 프로젝트 사례
 

상응보조금 성공 프로젝트 사례

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  • The chair of the District 7910 (Massachusetts, USA) Public Relations Committee knew a PR grant would ignite Rotarians' interest in local promotional work. Before submitting an application, she organized a subcommittee to plan how to use potential grant money and other district funds effectively. She contacted a local billboard company and learned that it would donate unsold space, worth up to $6,000, if the district would pay for sign production and posting. After applying for and receiving a PR grant, the district selected one of the billboard designs from Humanity in Motion IV (612-EN) and personalized it by featuring local Rotarians and identifying their occupations, key roles, and Rotary activities. The four resulting images have already boosted club enthusiasm, and interest among the general public is still growing.
  • District 5100 (Oregon and Southwest Washington) re-designed and localized a Rotary print PSA from Humanity in motion III (608-EN) and placed a ½ page advertisement in Better Homes and Gardens magazine which has a readership of 40,000
  • District 3620 in Choong Chung province (Korea) placed vertical posters utilizing the billboard graphics from Humanity in motion IV (612)
  • District 3060 (India) placed ½ page advertisement in the Economic Times using four RI billboard graphics found on Humanity in motion III (608), and Rotary facts. The ads ran on Feb. 23, 2008, Rotary’s 103rd anniversary and also Rotary’s World Understanding and Peace Day
  • 12 French districts produced a 6-minute short film on Rotary which was shown in more than 300 movie theaters before a movie premiere. The short film contained global footage from RI’s Broadcast division as well as locally shot footage, highlighting international and national humanitarian and educational projects including polio, youth exchange, career days, a tsunami recovery project in Thailand, Rotary's World Peace fellowship, water projects in Africa and Madagascar, local blood drives and the National "Espoir en tete" (Hope in Mind) initiative that provides funding for brain disease research (Alzheimer, Parkinson, etc.). All proceeds from the ticket sales benefited "Espoir en tete" dedicated to research of the brain. The short film was made a available in DVD format to every club in zone 11 for broadcasting and screening during public events that they organize.
  • A Multi-district PR grant from Brazil encompassing districts 4410, 4420, 4310, 4490, 4500, 4540, 4570, 4580, 4620, 4640 & 4720 produced eight half-hour television programs that aired on national cable channel Rede Vida. Programs aired every Saturday afternoon from 1800-1830 April 26-June 14. The first seven episodes highlighted the work of successful Rotary projects in Brazil across a wide variety of fields, each focusing on 1-2 districts. The final episode took an in-depth look at Rotary around the world & The Rotary Foundation. These episodes reached an estimated 1.2 million viewers across Brazil.
  • District 9600 in Australia used billboard graphics found on Humanity in motion III (608) and placed advertisements on buses throughout the district. The advertisements included a local contact telephone number as well as the local Australia Web site address.
  • Only districts are eligible and only one application will be considered (submitted by the district governor). District public relations committees are encouraged to work with their district governor to develop the PR plan for their district. PR Grants will be awarded to ensure fairness and an equitable spread of Rotary promotion across the globe.
  • All questions regarding Rotary’s PR Grant program should be directed to prgrants@rotary.org

상응보조금 성공 프로젝트 사례 상응보조금 성공 프로젝트 사례 Presentation Transcript

  • 2007-08 Successful PR Grants Projects
  • 2007-08 PR Grant Overview
    • 234 grants approved from 53 countries
    • $1.2 million allocated throughout the world
    • $1 million district contribution
    • $2.3 million received from in-kind contribution
    • $4.5 million of placement received
  • Sample District PR Grant Project (USA)
  • Sample District PR Grant Project (USA)
  • Sample District PR Grant Project (Korea)
  • Sample District PR Grant Project (India)
  • Sample District PR Grant Project (France)
  • Sample District PR Grant Project (Brazil)
  • Sample District PR Grant Project (Australia)
  • 2008-09 Public Relations Grants
    • Only districts are eligible to apply
    • Grants will be available up to US$10,000 per district
    • Districts must contribute a minimum of one-third                            
  • Public Relations Grants – Tips
    • Enhance Rotary awareness to the general public
    • Utilize Humanity in motion materials
    • Seek in-kind contributions to maximize resources
    • Tell the Rotary story
    • Include a “call to action”
  • 2008-09 Public Relations Grant “Key Dates”
    • Applications must be submitted via e-mail, fax or postmarked by 1 October 2008
    • Notification regarding grant approval or denial e-mailed to DGs by 31 December 2008
    • PR Grant projects must be implemented by 1 June 2009
  • PR Grant Questions
    • Visit the PR Grant Web page
    • Contact your Public Image Resource Group Zone Coordinator
    • Contact RI at [email_address]