The document discusses how mobile devices have become an extension of people's personal identities and are used to manage their lives and interact with companies. It notes that mobile experiences should be available across all devices and screens, and that marketers may need to provide integrated digital and physical experiences on the level that Amazon does. The document is written by Peggy Anne Salz, founder and chief analyst of a mobile research firm, and provides her contact information.

1. Mobile & Social - at the
intersection of content, context &
conversations

2. Peggy Anne Salz

3. Content & Industry Analysis

4. Research, Strategy, Content, Knowledge

5. Author & curator of mobile app
books, research and insights

6. People are mobile
…and mobile is part of
who they are

7. True Personal Mobility
• PERSONAL (we customize our mobile
devices and regard them as an extension of
our personal identity)
• PORTABLE (we have them on our person
most of the time)
• PEDESTRIAN (we make them a part of our
real-time life as it happens)

8. Personal and participatory
“I needs WE to be ME.”

9. Mobile: extension of
ourselves
People depend on
their phones to
manage their lives,
interact with
companies and
brands, conduct
commerce, transfer
money and even pray.

10. Smart (& loved!) personal
assistant, life manager

11. Experience across all verticals &
screens:
We want what we want, how we want it

12. Amazon raises the bar - will
marketers need to follow?

13. Bridging digital & physical worlds
http://www.mmaglobal.com/bridging-digital

14. Thanks!
Peggy Anne Salz
Founder & Chief Analyst
peggy@mobilegroove.com
Twitter: @peggyanne
Skype: peggy.salz
Mobile: +49 172 245 1028
mobilegroove.com