Writing Killer Blog Posts

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    Writing Killer Blog Posts - Presentation Transcript

    1.  
    2. Writing Killer Blog Posts By Wade Kwon
    3. Someday, we're going to have a special prize The Nobel Prize for Blogging
    4. Will you win it? Yes!
    5. Why improve your writing?
      • You owe it to your readers
      • Only 2 kinds of writing get noticed ... good and bad
      • It's how you stand out among millions of blogs and bloggers
    6. I. Better Writing
    7. Goal review
      • What is the goal of your writing?
      • Of your blog?
    8. Read good writing
      • Blogs
      • Magazines
      • Newspapers
      • Books (remember those?)
      • And save clips
    9. Practice practice practice
      • Often, daily if possible
      • Helps with writer's block
      • Forces you to think about writing
      • Helps develop your writing style
    10. Passion counts
      • If you're bored by your topic, your reader will be, too .
    11. What does this mean to the reader?
      • Sum up in 1 sentence.
      • Sum up in 1 word.
    12. Revise revise revise
      • Make first paragraph count
      • Get someone to read over it
      • Or put it down and read it later
    13. Revise revise revise
      • Cut by a third
      • Spellcheck
      • Incorporate reader feedback
    14. Tools
      • Q&A / FAQ
      • Opinion
        • Forces you to think critically
      • Lists
    15. Tools
      • Surprise
        • Contrary opinion
        • Original thought
      • Humor
    16. (Take 5 minutes.)
    17. II. Better Blogging
    18. Get organized
      • Important on a blog page
      • Include roadmap if needed
      • Pick a game plan:
        • Sections?
        • Lists?
        • Chronologically?
        • Q&A?
    19. Write conversationally
      • Don’t use “click here”
      • But incorporate links
        • With headlines
        • With title tags
    20. Think visually
      • Bullets
      • Bold key points / sentences
      • Break up paragraphs
      • Subheds using <h2> tags
    21. Think about time
      • Write long version, but add a short version at top
      • Add “related posts” at bottom
    22. Think meta
      • Headline
        • Clever vs. SEO friendly
        • Short vs. long
        • Think CNN.com
    23. Think meta
      • Sprinkle keywords throughout post
        • Tagcrowd.com
      • Use tags
    24. OK, so you might not win the Nobel Prize, but instead ... Recognition Fans Satisfaction for a job well done
    25.  

    + Wade KwonWade Kwon, 6 months ago

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    Writing Killer Blog Posts by Wade Kwon
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