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Writing Killer Blog Posts By Wade Kwon
Someday, we're going to have a special prize The Nobel Prize for Blogging
Will you win it? Yes!
Why improve your writing? <ul><li>You owe it to your readers </li></ul><ul><li>Only 2 kinds of writing get noticed ... goo...
I. Better Writing
Goal review <ul><li>What is the goal of your writing? </li></ul><ul><li>Of your blog? </li></ul>
Read good writing <ul><li>Blogs </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul><ul><li>Books (remember...
Practice practice practice <ul><li>Often, daily if possible </li></ul><ul><li>Helps with writer's block </li></ul><ul><li>...
Passion counts <ul><li>If you're bored by your topic, your reader will be, too . </li></ul>
What does this mean to the reader? <ul><li>Sum up in 1 sentence. </li></ul><ul><li>Sum up in 1 word. </li></ul>
Revise revise revise <ul><li>Make first paragraph count </li></ul><ul><li>Get someone to read over it </li></ul><ul><li>Or...
Revise revise revise <ul><li>Cut by a third </li></ul><ul><li>Spellcheck </li></ul><ul><li>Incorporate reader feedback </l...
Tools <ul><li>Q&A / FAQ </li></ul><ul><li>Opinion </li></ul><ul><ul><li>Forces you to think critically </li></ul></ul><ul>...
Tools <ul><li>Surprise </li></ul><ul><ul><li>Contrary opinion </li></ul></ul><ul><ul><li>Original thought </li></ul></ul><...
(Take 5 minutes.)
II. Better Blogging
Get organized <ul><li>Important on a blog page </li></ul><ul><li>Include roadmap if needed </li></ul><ul><li>Pick a game p...
Write conversationally <ul><li>Don’t use “click here” </li></ul><ul><li>But incorporate links </li></ul><ul><ul><li>With h...
Think visually <ul><li>Bullets </li></ul><ul><li>Bold key points / sentences </li></ul><ul><li>Break up paragraphs </li></...
Think about time <ul><li>Write long version, but add a short version at top </li></ul><ul><li>Add “related posts” at botto...
Think meta <ul><li>Headline </li></ul><ul><ul><li>Clever vs. SEO friendly </li></ul></ul><ul><ul><li>Short vs. long </li><...
Think meta <ul><li>Sprinkle keywords throughout post </li></ul><ul><ul><li>Tagcrowd.com </li></ul></ul><ul><li>Use tags </...
OK, so you might not win the Nobel Prize, but instead ... Recognition Fans Satisfaction for a job well done
 
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Writing Killer Blog Posts

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Writing Killer Blog Posts by Wade Kwon
©2009 Birmingham Blogging Academy

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Transcript of "Writing Killer Blog Posts"

  1. 2. Writing Killer Blog Posts By Wade Kwon
  2. 3. Someday, we're going to have a special prize The Nobel Prize for Blogging
  3. 4. Will you win it? Yes!
  4. 5. Why improve your writing? <ul><li>You owe it to your readers </li></ul><ul><li>Only 2 kinds of writing get noticed ... good and bad </li></ul><ul><li>It's how you stand out among millions of blogs and bloggers </li></ul>
  5. 6. I. Better Writing
  6. 7. Goal review <ul><li>What is the goal of your writing? </li></ul><ul><li>Of your blog? </li></ul>
  7. 8. Read good writing <ul><li>Blogs </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul><ul><li>Books (remember those?) </li></ul><ul><li>And save clips </li></ul>
  8. 9. Practice practice practice <ul><li>Often, daily if possible </li></ul><ul><li>Helps with writer's block </li></ul><ul><li>Forces you to think about writing </li></ul><ul><li>Helps develop your writing style </li></ul>
  9. 10. Passion counts <ul><li>If you're bored by your topic, your reader will be, too . </li></ul>
  10. 11. What does this mean to the reader? <ul><li>Sum up in 1 sentence. </li></ul><ul><li>Sum up in 1 word. </li></ul>
  11. 12. Revise revise revise <ul><li>Make first paragraph count </li></ul><ul><li>Get someone to read over it </li></ul><ul><li>Or put it down and read it later </li></ul>
  12. 13. Revise revise revise <ul><li>Cut by a third </li></ul><ul><li>Spellcheck </li></ul><ul><li>Incorporate reader feedback </li></ul>
  13. 14. Tools <ul><li>Q&A / FAQ </li></ul><ul><li>Opinion </li></ul><ul><ul><li>Forces you to think critically </li></ul></ul><ul><li>Lists </li></ul>
  14. 15. Tools <ul><li>Surprise </li></ul><ul><ul><li>Contrary opinion </li></ul></ul><ul><ul><li>Original thought </li></ul></ul><ul><li>Humor </li></ul>
  15. 16. (Take 5 minutes.)
  16. 17. II. Better Blogging
  17. 18. Get organized <ul><li>Important on a blog page </li></ul><ul><li>Include roadmap if needed </li></ul><ul><li>Pick a game plan: </li></ul><ul><ul><li>Sections? </li></ul></ul><ul><ul><li>Lists? </li></ul></ul><ul><ul><li>Chronologically? </li></ul></ul><ul><ul><li>Q&A? </li></ul></ul>
  18. 19. Write conversationally <ul><li>Don’t use “click here” </li></ul><ul><li>But incorporate links </li></ul><ul><ul><li>With headlines </li></ul></ul><ul><ul><li>With title tags </li></ul></ul>
  19. 20. Think visually <ul><li>Bullets </li></ul><ul><li>Bold key points / sentences </li></ul><ul><li>Break up paragraphs </li></ul><ul><li>Subheds using <h2> tags </li></ul>
  20. 21. Think about time <ul><li>Write long version, but add a short version at top </li></ul><ul><li>Add “related posts” at bottom </li></ul>
  21. 22. Think meta <ul><li>Headline </li></ul><ul><ul><li>Clever vs. SEO friendly </li></ul></ul><ul><ul><li>Short vs. long </li></ul></ul><ul><ul><li>Think CNN.com </li></ul></ul>
  22. 23. Think meta <ul><li>Sprinkle keywords throughout post </li></ul><ul><ul><li>Tagcrowd.com </li></ul></ul><ul><li>Use tags </li></ul>
  23. 24. OK, so you might not win the Nobel Prize, but instead ... Recognition Fans Satisfaction for a job well done
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