Writing Killer Blog Posts

Writing Killer Blog Posts By Wade Kwon

Someday, we're going to have a special prize The Nobel Prize for Blogging

Will you win it? Yes!

Why improve your writing?
You owe it to your readers
Only 2 kinds of writing get noticed ... good and bad
It's how you stand out among millions of blogs and bloggers

I. Better Writing

Goal review
What is the goal of your writing?
Of your blog?

Read good writing
Blogs
Magazines
Newspapers
Books (remember those?)
And save clips

Practice practice practice
Often, daily if possible
Helps with writer's block
Forces you to think about writing
Helps develop your writing style

Passion counts
If you're bored by your topic, your reader will be, too .

What does this mean to the reader?
Sum up in 1 sentence.
Sum up in 1 word.

Revise revise revise
Make first paragraph count
Get someone to read over it
Or put it down and read it later

Revise revise revise
Cut by a third
Spellcheck
Incorporate reader feedback

Tools
Q&A / FAQ
Opinion
Forces you to think critically
Lists

Tools
Surprise
Contrary opinion
Original thought
Humor

(Take 5 minutes.)

II. Better Blogging

Get organized
Important on a blog page
Include roadmap if needed
Pick a game plan:
Sections?
Lists?
Chronologically?
Q&A?

Write conversationally
Don’t use “click here”
But incorporate links
With headlines
With title tags

Think visually
Bullets
Bold key points / sentences
Break up paragraphs
Subheds using <h2> tags

Think about time
Write long version, but add a short version at top
Add “related posts” at bottom

Think meta
Headline
Clever vs. SEO friendly
Short vs. long
Think CNN.com

Think meta
Sprinkle keywords throughout post
Tagcrowd.com
Use tags

OK, so you might not win the Nobel Prize, but instead ... Recognition Fans Satisfaction for a job well done

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Writing Killer Blog Posts

by Wade Kwon on May 26, 2009

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Writing Killer Blog Posts — Presentation Transcript