Why Women Will Want Your Blog

Why Women Will Want Your Blog Wade Kwon Blogateur

Opening questions
What makes a good blog?
You decide.
What is the future of blogging?
You are.

Who am I?

What do women want?
What areas interest them?
How do they use …
Web sites
E-mail
Cell phones

A snapshot
36.2 million women participate in blogosphere weekly
Deciding major purchases for home
46%: decide as couple
30%: woman decides
19%: man decides

A snapshot
She wants:
to participate
to express herself
to be heard
to connect with others "just like me"

A snapshot
She wants you to help her get excited about her life.

Traditional advertising
Print
TV / radio
Even banner ads
What it does: Builds awareness

But online …
You need to build credibility:
give them knowledge
open the kimono
show faults
show people
apologize for mistakes
content created for women by women

So for your blog …
Read what those 36 million are reading online.
Daily laboratory: write about variety of issues, see what sticks.

So for your blog …
Interact, don’t preach.
Converse, don’t campaign.
Engage intelligently, not condescendingly.

Before we wrap up …

Learn more from me
May 16: Beginning Blogging
May 26: Writing Killer Blog Posts
May 27: Twitter: Instant Market Research
Birminghamblogging.com

In conclusion
Define and understand your audience
Share knowledge
Interact and engage
Be inclusive

Today’s slides http://snurl.com/bba-barcamp

Thank you!

Why Women Will Want Your Blog

by Wade Kwon on May 02, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 22

Statistics

Why Women Will Want Your Blog — Presentation Transcript

http://birminghamblogging.wordpress.com	21
http://localhost	1