Social Media Metrics                          Wade Kwon                          @WadeOnTweets                          © ...
Social media is changing rapidly,      remaking the world.
Adapt and measure. Adapt and measure.   Photo: Eric Molina (CC)!
Overview!   Why metrics!   What to measure!   Measuring engagement!   Tools
Why metrics
It’s a numbers game.Photo: Mary Witzig (CC)!
Numbers without goals is pointless.
They keep you on course.                           Photo: hmomoy (CC)!
What to measure!   Page views/unique visitors!   Clicks!   Likes                                 Photo: Thor (CC)!
What to measure!   Comments!   Revenue!   Cost                                Photo: Thor (CC)!
What to measure!   Subscribers: email, Facebook, Twitter, RSS!   Time spent!   Leads                                      ...
Measuring engagement
Photo: GOIABA - Johannes Fuchs (CC)!    Facebook!   Questions answered!   Photos, statuses,    questions, links,    videos...
Twitter                            !   Retweets                            !   Replies                            !   Favo...
Website/blog!   Time spent on site!   Likes/ratings!   Comments
Leads: calls, emails!   Quantity   !   Sales   !   Ideas                                       Photo: Vitor Lima (CC)!
Tools
TweetReach
Facebook
Bit.ly
Google Analytics
Jetpack Site Stats
Email
Spreadsheets
The most important tool of all                          Photo: Liz Henry (CC)!
Contact me.•    wade@wadekwon.com•    BirminghamBlogging.com•    @WadeOnTweets•    http://itswa.de/metricssm
Thank youPhoto: orangachang (CC)!
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Social media metrics

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Social media metrics

  1. 1. Social Media Metrics Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging AcademyPhoto: lassiegall (CC)!
  2. 2. Social media is changing rapidly, remaking the world.
  3. 3. Adapt and measure. Adapt and measure. Photo: Eric Molina (CC)!
  4. 4. Overview!   Why metrics!   What to measure!   Measuring engagement!   Tools
  5. 5. Why metrics
  6. 6. It’s a numbers game.Photo: Mary Witzig (CC)!
  7. 7. Numbers without goals is pointless.
  8. 8. They keep you on course. Photo: hmomoy (CC)!
  9. 9. What to measure!   Page views/unique visitors!   Clicks!   Likes Photo: Thor (CC)!
  10. 10. What to measure!   Comments!   Revenue!   Cost Photo: Thor (CC)!
  11. 11. What to measure!   Subscribers: email, Facebook, Twitter, RSS!   Time spent!   Leads Photo: Thor (CC)!
  12. 12. Measuring engagement
  13. 13. Photo: GOIABA - Johannes Fuchs (CC)! Facebook!   Questions answered!   Photos, statuses, questions, links, videos shared!   Likes and Shares
  14. 14. Twitter ! Retweets !   Replies !   FavoritesPhoto: Andreas Eldh (CC)!
  15. 15. Website/blog!   Time spent on site!   Likes/ratings!   Comments
  16. 16. Leads: calls, emails!   Quantity !   Sales !   Ideas Photo: Vitor Lima (CC)!
  17. 17. Tools
  18. 18. TweetReach
  19. 19. Facebook
  20. 20. Bit.ly
  21. 21. Google Analytics
  22. 22. Jetpack Site Stats
  23. 23. Email
  24. 24. Spreadsheets
  25. 25. The most important tool of all Photo: Liz Henry (CC)!
  26. 26. Contact me.•  wade@wadekwon.com•  BirminghamBlogging.com•  @WadeOnTweets•  http://itswa.de/metricssm
  27. 27. Thank youPhoto: orangachang (CC)!
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