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Social media metrics

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For more, visit http://itswa.de/metricssm

For more, visit http://itswa.de/metricssm

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  • 1. Social Media Metrics Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging AcademyPhoto: lassiegall (CC)!
  • 2. Social media is changing rapidly, remaking the world.
  • 3. Adapt and measure. Adapt and measure. Photo: Eric Molina (CC)!
  • 4. Overview!   Why metrics!   What to measure!   Measuring engagement!   Tools
  • 5. Why metrics
  • 6. It’s a numbers game.Photo: Mary Witzig (CC)!
  • 7. Numbers without goals is pointless.
  • 8. They keep you on course. Photo: hmomoy (CC)!
  • 9. What to measure!   Page views/unique visitors!   Clicks!   Likes Photo: Thor (CC)!
  • 10. What to measure!   Comments!   Revenue!   Cost Photo: Thor (CC)!
  • 11. What to measure!   Subscribers: email, Facebook, Twitter, RSS!   Time spent!   Leads Photo: Thor (CC)!
  • 12. Measuring engagement
  • 13. Photo: GOIABA - Johannes Fuchs (CC)! Facebook!   Questions answered!   Photos, statuses, questions, links, videos shared!   Likes and Shares
  • 14. Twitter ! Retweets !   Replies !   FavoritesPhoto: Andreas Eldh (CC)!
  • 15. Website/blog!   Time spent on site!   Likes/ratings!   Comments
  • 16. Leads: calls, emails!   Quantity !   Sales !   Ideas Photo: Vitor Lima (CC)!
  • 17. Tools
  • 18. TweetReach
  • 19. Facebook
  • 20. Bit.ly
  • 21. Google Analytics
  • 22. Jetpack Site Stats
  • 23. Email
  • 24. Spreadsheets
  • 25. The most important tool of all Photo: Liz Henry (CC)!
  • 26. Contact me.•  wade@wadekwon.com•  BirminghamBlogging.com•  @WadeOnTweets•  http://itswa.de/metricssm
  • 27. Thank youPhoto: orangachang (CC)!

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