Social Media and Co-ops

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A look at the four major social media channels. For more, visit BirminghamBlogging.com. © 2010 Wade Kwon

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Social Media and Co-ops

  1. 1. Social Media and Co-ops By Wade Kwon @WadeOnTweets
  2. 2. What is social media? And why is it important?
  3. 3. YouTube • Videos … that's it. • People are watching 2 billion videos a day. (most of them … about cats) • Every minute, 24 hours of video is uploaded.
  4. 4. YouTube • 18-55, evenly divided by gender, and spanning all geographies. • What spurred greatest jump in YouTube videos?
  5. 5. YouTube • Best use: Show the value of your co-op.
  6. 6. Facebook • Life online • 500 million users • As seen in the movies • The biggest social network • Easy way to do focus group
  7. 7. Facebook • Best use: Listen to and interact with your customers.
  8. 8. LinkedIn • 80 million users • Resumes + social networking + recruitment • Great recruiting tool
  9. 9. LinkedIn • Many options – groups, – Q&A, – "Likes,” – status updates, – even video
  10. 10. LinkedIn • Best uses: Recruit talent, monitor industry changes.
  11. 11. Twitter • Real-time unlimited engagement (open vs. closed) • 100 million users • 300K new users per day • 55 million tweets per day • 37 percent use phones to tweet
  12. 12. Twitter • Best use: Monitoring and research. – service problems, – brand mentions, – competitors.
  13. 13. When picking a social media channel … • Are your customers there? • Does it fit your brand? • Does it fit your business goals?
  14. 14. Decision time: Join the social media revolution, or watch the world pass by.
  15. 15. Today’s slides http://itswa.de/powersouth-slides wade@wadekwon.com birminghamblogging.com @WadeOnTweets

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