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Facebook page camp

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Setting up a Facebook page for co-ops. For more, visit BirminghamBlogging.com. © 2010 Wade Kwon

Setting up a Facebook page for co-ops. For more, visit BirminghamBlogging.com. © 2010 Wade Kwon

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    Facebook page camp Facebook page camp Presentation Transcript

    • Facebook page camp By Wade Kwon @WadeOnTweets
    • What on earth are we going to do with a Facebook page?
    • Ask yourself …
      • If Facebook is where your customers are …
      • If you have specific business goals …
      • If you feel comfortable participating in the Facebook universe …
    • Goals
    • Define goals for Facebook.
      • Branding
      • Awareness
      • Customer Service
      • Education
      • Marketing
    • Define goals for Facebook.
      • Example In 2011, we will have 500 fans on Facebook to interact with about energy conservation and ways our company can help.
    • Set-up
    • Setting up the page
      • Have a personal Facebook account.
      • Find “Create a Page.”
      • Add text, art.
      • Get 25 fans to earn your custom URL.
        • http://facebook.com/username
    • After page set-up …
      • Promote it!
      • Check it daily!
      • Set up … your schedule!
      • Set up … your team!
    • • 10-minute break •
    • Engagement
    • Content
      • Go back to your goal: That will define your content.
      • News
      • Tips
      • Questions
      • Greetings
    • Content
      • Photos
      • Links
      • Thanks
      • Events
      • Reminders
      • Promotions
      • Videos
      • Fun
    • But …
      • “How often should I send updates to our Facebook fans?”
        • Too much?
        • Too little?
    • Interaction
      • Respond to your fans.
        • With speed.
        • With courtesy.
        • With a helpful, positive attitude.
    • Results
    • Metrics are important.
      • Is it working?
      • If so, what is working?
      • What needs to be fixed?
    • Internal metrics
      • Likes / fans
      • Likes on updates
      • Comments on updates
      • Demographics
      • Page views
      • Mentions
    • External metrics
      • Referrals to your website
      • Customer satisfaction survey
        • Customers who are Facebook fans vs. customers who are not Facebook fans
    • Plan. Build. Test. Measure.
    • Today’s slides http://itswa.de/powersouth [email_address] birminghamblogging.com @WadeOnTweets