Market The Right Way With Facebook And Twitter July 09
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Market The Right Way With Facebook And Twitter July 09

  • 1,573 views
Uploaded on

Presentation for BarCamp Chattanooga, July 25, 2009 ...

Presentation for BarCamp Chattanooga, July 25, 2009
by Wade Kwon
© 2009 Birmingham Blogging Academy
http://birminghamblogging.com

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,573
On Slideshare
1,547
From Embeds
26
Number of Embeds
3

Actions

Shares
Downloads
18
Comments
0
Likes
2

Embeds 26

http://birminghamblogging.wordpress.com 22
http://birminghamblogging.com 3
http://www.slideshare.net 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.  
  • 2. Market the Right Way with Facebook and Twitter Wade Kwon News Pirate
  • 3. Social media = fun
    • You don't log on saying, "Gee, I wonder what someone can sell me today ...”
    • I log on to find out:
      • What's going on with my friends
      • Funny pictures they've uploaded
      • What's going on in the "world" = Birmingham, pop culture, politics, friends' workday
  • 4. Do you even need social media?
  • 5. Important questions
    • What is our marketing goal?
    • What is our motive?
      • To join the conversation, or to control it?
    • Do we have resources to use social media?
      • low cost
      • but time investment
      • no one tells you about the "puppy investment”
  • 6. Important questions
    • How will we test our message?
      • Experiment?
      • Are we willing to fail publicly?
    • How will we measure results?
  • 7. Facebook What is it?
  • 8. Let’s take a quick tour.
  • 9. Pros
    • The game in town.
      • 200 million users.
    • Can instantly build audience among friends.
    • Flexible: can engage in several ways.
      • Pages. Groups. Apps. Targeted ads.
  • 10. Cons
    • You're still playing by Facebook's rules.
      • Re-designs. Pages.
    • New design = lost in the shuffle?
    • Time intensive.
    • Has any business turned it into clear engagement and success?
      • Even Facebook still figuring it all out.
  • 11. First steps
    • Ask your customers.
      • Are they on Facebook?
      • How do they use it?
      • What do they like to see? Dislike?
    • Adopt a Cause.
    • Think like Facebook.
  • 12. Twitter What is it?
  • 13. A demonstration.
  • 14. Let’s take a quick tour.
  • 15. Pros
    • Buzz tool of the moment.
    • Easy to start using, integrate with Web site, computers, phones.
    • Very personal one-to-one and one-to-many conversations.
  • 16. Cons
    • Few users.
    • "I don't get it" factor.
    • Backlash / negative buzz.
  • 17. First steps
    • Tim's rule: Try it on your own.
    • Follow, reTweet, chat, reveal.
    • Be bold.
      • Stand out if you want to make a splash. It's still the Wild West.
  • 18. Before we wrap up …
  • 19. Coming up
    • Aug. - Beginning Blogging for Businesses
    • Sept. - WordCamp Birmingham
    • Oct. - BlogWorld, Las Vegas
    • Birminghamblogging.com
  • 20. In conclusion
    • Do you need social media for marketing?
    • What is your goal?
    • Which tools are best for you and your customers?
  • 21. Today’s slides http://snurl.com/bba-bcc
  • 22. Thank you!
  • 23.