Market The Right Way With Facebook And Twitter

Market the Right Way with Facebook and Twitter Wade Kwon News Pirate

Social media = fun
You don't log on saying, "Gee, I wonder what someone can sell me today ...”
I log on to find out:
What's going on with my friends
Funny pictures they've uploaded
What's going on in the "world" = Birmingham, pop culture, politics, friends' workday

Do you even need social media?

Important questions
What is our marketing goal?
What is our motive?
To join the conversation, or to control it?
Do we have resources to use social media?
low cost
but time investment
no one tells you about the "puppy investment”

Important questions
How will we test our message?
Experiment?
Are we willing to fail publicly?
How will we measure results?

Facebook What is it?

Let’s take a quick tour.

Pros
The game in town.
200 million users.
Can instantly build audience among friends.
Flexible: can engage in several ways.
Pages. Groups. Apps. Targeted ads.

Cons
You're still playing by Facebook's rules.
Re-designs. Pages.
New design = lost in the shuffle?
Time intensive.
Has any business turned it into clear engagement and success?
Even Facebook still figuring it all out.

First steps
Ask your customers.
Are they on Facebook?
How do they use it?
What do they like to see? Dislike?
Adopt a Cause.
Think like Facebook.

Twitter What is it?

A demonstration.

Let’s take a quick tour.

Pros
Buzz tool of the moment.
Easy to start using, integrate with Web site, computers, phones.
Very personal one-to-one and one-to-many conversations.

Cons
Few users.
"I don't get it" factor.
Backlash / negative buzz.

First steps
Tim's rule: Try it on your own.
Follow, reTweet, chat, reveal.
Be bold.
Stand out if you want to make a splash. It's still the Wild West.

Before we wrap up …

Learn more from me
May 16 - Beginning Blogging
May 26 - Writing Killer Blog Posts
May 27 - Twitter: Instant Market Research
Birminghamblogging.com

In conclusion
Do you need social media for marketing?
What is your goal?
Which tools are best for you and your customers?

Today’s slides http://snurl.com/bba-barcamp

Thank you!

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Market The Right Way With Facebook And Twitter

by Wade Kwon on May 02, 2009

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Market The Right Way With Facebook And Twitter — Presentation Transcript