Market the Right Way with Facebook and Twitter Wade Kwon News Pirate

Social media = fun You don't log on saying, "Gee, I wonder what someone can sell me today ...” I log on to find out: What's going on with my friends Funny pictures they've uploaded What's going on in the "world" = Birmingham, pop culture, politics, friends' workday

You don't log on saying, "Gee, I wonder what someone can sell me today ...”

I log on to find out:

What's going on with my friends

Funny pictures they've uploaded

What's going on in the "world" = Birmingham, pop culture, politics, friends' workday

Do you even need social media?

Important questions What is our marketing goal? What is our motive? To join the conversation, or to control it? Do we have resources to use social media? low cost but time investment no one tells you about the "puppy investment”

What is our marketing goal?

What is our motive?

To join the conversation, or to control it?

Do we have resources to use social media?

low cost

but time investment

no one tells you about the "puppy investment”

Important questions How will we test our message? Experiment? Are we willing to fail publicly? How will we measure results?

How will we test our message?

Experiment?

Are we willing to fail publicly?

How will we measure results?

Facebook What is it?

Let’s take a quick tour.

Pros The game in town. 200 million users. Can instantly build audience among friends. Flexible: can engage in several ways. Pages. Groups. Apps. Targeted ads.

The game in town.

200 million users.

Can instantly build audience among friends.

Flexible: can engage in several ways.

Pages. Groups. Apps. Targeted ads.

Cons You're still playing by Facebook's rules. Re-designs. Pages. New design = lost in the shuffle? Time intensive. Has any business turned it into clear engagement and success? Even Facebook still figuring it all out.

You're still playing by Facebook's rules.

Re-designs. Pages.

New design = lost in the shuffle?

Time intensive.

Has any business turned it into clear engagement and success?

Even Facebook still figuring it all out.

First steps Ask your customers. Are they on Facebook? How do they use it? What do they like to see? Dislike? Adopt a Cause. Think like Facebook.

Ask your customers.

Are they on Facebook?

How do they use it?

What do they like to see? Dislike?

Adopt a Cause.

Think like Facebook.

Twitter What is it?

A demonstration.

Let’s take a quick tour.

Pros Buzz tool of the moment. Easy to start using, integrate with Web site, computers, phones. Very personal one-to-one and one-to-many conversations.

Buzz tool of the moment.

Easy to start using, integrate with Web site, computers, phones.

Very personal one-to-one and one-to-many conversations.

Cons Few users. "I don't get it" factor. Backlash / negative buzz.

Few users.

"I don't get it" factor.

Backlash / negative buzz.

First steps Tim's rule: Try it on your own. Follow, reTweet, chat, reveal. Be bold. Stand out if you want to make a splash. It's still the Wild West.

Tim's rule: Try it on your own.

Follow, reTweet, chat, reveal.

Be bold.

Stand out if you want to make a splash. It's still the Wild West.

Before we wrap up …

Learn more from me May 16 - Beginning Blogging May 26 - Writing Killer Blog Posts May 27 - Twitter: Instant Market Research Birminghamblogging.com

May 16 - Beginning Blogging

May 26 - Writing Killer Blog Posts

May 27 - Twitter: Instant Market Research

Birminghamblogging.com

In conclusion Do you need social media for marketing? What is your goal? Which tools are best for you and your customers?

Do you need social media for marketing?

What is your goal?

Which tools are best for you and your customers?

Today’s slides http://snurl.com/bba-barcamp

Thank you!