Instant Startup: Your Very Own School for Blogging by Wade Kwon

What will be your legacy?

Why start your own school for blogging? Desire to share your hard-won knowledge of blogging. Low-risk way to explore a career option. Fun!

Desire to share your hard-won knowledge of blogging.

Low-risk way to explore a career option.

Fun!

Who are you? Southerner journalist writer blogger teacher entrepreneur

Southerner

journalist

writer

blogger

teacher

entrepreneur

How did you come up with "blogging school"? First, get fired. Second, attend terrible gardening class. Third, combine your passions.

First, get fired.

Second, attend terrible gardening class.

Third, combine your passions.

What did you do and not do? Did: Built a site. Didn't: Write a business plan. Did: Recruit friends. Didn't: Use traditional advertising.

Did: Built a site.

Didn't: Write a business plan.

Did: Recruit friends.

Didn't: Use traditional advertising.

What have been your successes? Media mentions Credibility Client leads

Media mentions

Credibility

Client leads

How can I get started? Research your market. Define yourself / your specialties. Accept that you cannot (and do not need to) know everything. Put yourself out there. In blogs. In guest lectures.

Research your market.

Define yourself / your specialties.

Accept that you cannot (and do not need to) know everything.

Put yourself out there.

In blogs.

In guest lectures.

What did you screw up so I can avoid it? Plenty. Not blogging enough. Panicking / losing faith in myself. Not following up on all leads consistently. Not going after corporate clients.

Plenty.

Not blogging enough.

Panicking / losing faith in myself.

Not following up on all leads consistently.

Not going after corporate clients.

What are you doing next? More classes. More experiments. Whatever my students tell me.

More classes.

More experiments.

Whatever my students tell me.

“ Leave instances of awesomeness in your wake.” Brian Oberkirch

Today's slides BirminghamBlogging.com @WadeOnTweets

Thank y’all very much!