Getting Started in Low-Cost, No-Cost Social Media Marketing by Wade Kwon

Getting started in low-cost, no-cost social media marketing Wade Kwon News Pirate

Conversation starters
Who's on Facebook?
Who's texting more than emailing?
What's the name of that Chinese restaurant down the street?

Conversation killers
Who wants to buy this watch?
I bet I could tune up your car for less than $50.
Do you like this shirt? Let me tell you how to get one just like it.

Social media = fun
You don't log on saying, "Gee, I wonder what someone can sell me today ...”
I log on to find out:
What's going on with my friends
Funny pictures they've uploaded
What's going on in the "world" = Birmingham, pop culture, politics, friends' workday

Do you even need social media?

Important questions
What is our marketing goal?
What is our motive?
To join the conversation, or to control it?
Do we have resources to use social media?
low cost
but time investment
no one tells you about the "puppy investment”

Important questions
How will we test our message?
Experiment?
Are we willing to fail publicly?
How will we measure results?

By the numbers
150 million on Facebook
bigger than Russia = 9th largest country
112 million blogs tracked by Technorati
Bigger than Mexico = 11th largest country
Audience = about 5 times as much

By the numbers
35 million on LinkedIn
California = biggest state
7 million on Twitter
Virginia

Blogs What are they?

Let’s take a quick tour.

Pros
You can host it, full control.
Hosting elsewhere - no traffic bump, no integration.
You can tout your expertise, your friendliness, your goods.
Google loves blogs.
Ex.: Lipstick Birmingham

Cons
Maintenance - have regular content.
Maintenance - pay close attention to your readers.
Birmingham News breaking news
You have to drive traffic.
Time intensive.

First steps
Game plan
who's blogging, what topics, how much time, who's the reader.
Blog interactively.
You're not selling product. You're building conversation.
Be patient.
It takes months to be "noticed" by Google.

LinkedIn What is it?

Pros
Very professional. No fooling around here.
Richer demographics:
Nearly 60% of users = $93,000+ incomes
Poll: 28% executives = $104,000 avg. inc.
Poll: 30% consultants = $93,000 avg. inc.

Cons
People see it as specific tool.
Not for sharing personal stuff.
Severe limitations in customization.
Facebook: build apps, create fan pages.
Blogs: do just about anything.
LinkedIn: recommend people, ask questions, create/join groups.

First steps
Beef up your personal profile.
Network with others related to you:
by profession
by geography
Trumpet what you need:
new engineer, new vendor, advice on sales pitch.

Facebook What is it?

Pros
The game in town.
150 million users.
Can instantly build audience among friends.
Flexible: can engage in several ways.
Pages. Groups. Apps. Targeted ads.

Cons
You're still playing by Facebook's rules.
Re-designs. Pages.
New design = lost in the shuffle?
Time intensive.
Has any business turned it into clear engagement and success?
Even Facebook still figuring it all out.

First steps
Ask your customers.
Are they on Facebook?
How do they use it?
What do they like to see? Dislike?
Adopt a Cause.
Think like Facebook.

Twitter What is it?

A demonstration.

Pros
Buzz tool of the moment.
Easy to start using, integrate with Web site, computers, phones.
Very personal one-to-one and one-to-many conversations.

Cons
Few users.
"I don't get it" factor.
Backlash / negative buzz.

First steps
Tim's rule: Try it on your own.
Follow, reTweet, chat, reveal.
Be bold.
Stand out if you want to make a splash. It's still the Wild West.

Before we wrap up …

Learn to blog (from me) April 11, 18 Homewood Library Birminghamblogging.com

In conclusion
Do you need social media for marketing?
What is your goal?
Which tools are best for you and your customers?

Thank you!

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Getting Started in Low-Cost, No-Cost Social Media Marketing by Wade Kwon

by Wade Kwon on Mar 27, 2009

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