Content Strategy - How To Plan Your Blog
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Content Strategy - How to Plan Your Blog

Content Strategy - How to Plan Your Blog

A guide to best practices for starting a site.


Copyright 2010 Wade Kwon - Birmingham Blogging Academy

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Content Strategy - How To Plan Your Blog Presentation Transcript

  • 1.  
  • 2. Content Strategy: How to Plan Your Blog By Wade Kwon
  • 3. Today’s slides: http://bit.ly/contentking
  • 4. Content is king.
  • 5. Reverse planning
    • Brainstorm
    • Content first
    • Monetization second (or never!)
  • 6. Monitor your stats
    • Traffic
    • Comments
    • Post counts
  • 7. Revise and refocus
    • What do you tend to post about over and over? 
    • Which topics earn the most "buzz"?
  • 8. Revise and refocus
    • Is your destination the same as it was 6 months ago?
  • 9. 10 tips for better content
    • Dirty secret: Quality of content isn't most important.
    • Another secret: Consistency of posting matters more.
  • 10. 10 tips for better content
    • Beware the digital footprint.
    • But don't let fear dictate your content.
  • 11. 10 tips for better content
    • Be yourself.
    • Be passionate.
    • A good headline will guide you.
    • Learn to edit yourself.
  • 12. 10 tips for better content
    • Have fun: If you're having fun, your readers will have fun, too.
    • Content alone isn't enough. Marketing matters.
  • 13. Content is king, but watch your kingdom.
  • 14. Contact me … [email_address] Twitter: @WadeOnTweets http://birminghamblogging.com
  • 15.