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Content Strategy: How to Plan Your Blog By Wade Kwon
Today’s slides: http://bit.ly/contentking
Content is king.
Reverse planning <ul><li>Brainstorm </li></ul><ul><li>Content first </li></ul><ul><li>Monetization second (or never!) </li...
Monitor your stats <ul><li>Traffic </li></ul><ul><li>Comments </li></ul><ul><li>Post counts </li></ul>
Revise and refocus <ul><li>What do you tend to post about over and over?  </li></ul><ul><li>Which topics earn the most &qu...
Revise and refocus <ul><li>Is your destination the same as it was 6 months ago? </li></ul>
10 tips for better content <ul><li>Dirty secret: Quality of content isn't most important. </li></ul><ul><li>Another secret...
10 tips for better content <ul><li>Beware the digital footprint. </li></ul><ul><li>But don't let fear dictate your content...
10 tips for better content <ul><li>Be yourself. </li></ul><ul><li>Be passionate. </li></ul><ul><li>A good headline will gu...
10 tips for better content <ul><li>Have fun: If you're having fun, your readers will have fun, too. </li></ul><ul><li>Cont...
Content is king, but watch your kingdom.
Contact me … [email_address] Twitter: @WadeOnTweets http://birminghamblogging.com
 
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Content Strategy - How To Plan Your Blog

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Content Strategy - How to Plan Your Blog

A guide to best practices for starting a site.


Copyright 2010 Wade Kwon - Birmingham Blogging Academy

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Transcript of "Content Strategy - How To Plan Your Blog"

  1. 2. Content Strategy: How to Plan Your Blog By Wade Kwon
  2. 3. Today’s slides: http://bit.ly/contentking
  3. 4. Content is king.
  4. 5. Reverse planning <ul><li>Brainstorm </li></ul><ul><li>Content first </li></ul><ul><li>Monetization second (or never!) </li></ul>
  5. 6. Monitor your stats <ul><li>Traffic </li></ul><ul><li>Comments </li></ul><ul><li>Post counts </li></ul>
  6. 7. Revise and refocus <ul><li>What do you tend to post about over and over?  </li></ul><ul><li>Which topics earn the most &quot;buzz&quot;? </li></ul>
  7. 8. Revise and refocus <ul><li>Is your destination the same as it was 6 months ago? </li></ul>
  8. 9. 10 tips for better content <ul><li>Dirty secret: Quality of content isn't most important. </li></ul><ul><li>Another secret: Consistency of posting matters more. </li></ul>
  9. 10. 10 tips for better content <ul><li>Beware the digital footprint. </li></ul><ul><li>But don't let fear dictate your content. </li></ul>
  10. 11. 10 tips for better content <ul><li>Be yourself. </li></ul><ul><li>Be passionate. </li></ul><ul><li>A good headline will guide you. </li></ul><ul><li>Learn to edit yourself. </li></ul>
  11. 12. 10 tips for better content <ul><li>Have fun: If you're having fun, your readers will have fun, too. </li></ul><ul><li>Content alone isn't enough. Marketing matters. </li></ul>
  12. 13. Content is king, but watch your kingdom.
  13. 14. Contact me … [email_address] Twitter: @WadeOnTweets http://birminghamblogging.com
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